Content strategist & copywriter | B2B demand generation
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Content strategist & copywriter | B2B demand generation
GEO-OPTIMISED BLOG POST
Wrote a comprehensive blog post optimised for both traditional SEO and Generative Engine Optimisation (GEO). The post includes a TL;DR quick answer section at the top, structured comparison tables, and clear answer boxes formatted for AI search engines and featured snippets.
The content walks small business owners through CRM selection criteria: team size, budget considerations, integration needs, ease of use, and GDPR compliance. Each section provides actionable guidance rather than promotional fluff.
Structured with H2/H3 hierarchy optimised for readability and search visibility. The post positions Tribe CRM as a recommended option while providing genuinely useful information for readers still in the research phase.
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ICP-FOCUSED WEBPAGE
CRM for Marketers: Role-specific landing page
Built a full landing page targeting marketing teams using Tribe CRM. The page connects CRM features to specific marketing outcomes: showing where leads come from, tracking campaign ROI, and demonstrating how marketing activities drive revenue.
The copy frames CRM benefits through a marketer's priorities: proving campaign value to leadership, working seamlessly with sales teams, and tracking the complete customer journey. Each section addresses practical marketing challenges rather than listing generic CRM features.
Structured with benefit-led messaging, real use case examples, and clear CTAs throughout. The page speaks directly to marketing managers and heads of marketing who need to justify their tech stack and demonstrate results. View it online: https://tribecrm.eu/team-marketing/
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COMPETITOR COMPARISON PAGES
Tribe CRM vs Excel: Head-to-head comparison pages
Created a complete series of structured comparison pages positioning Tribe CRM against major competitors in the European CRM market. Each page uses feature-by-feature comparison tables, side-by-side pricing analysis, and benefit callouts highlighting where Tribe has clear advantages.
Competitors covered (all live on website): Tribe CRM vs Bigin by Zoho CRM Tribe CRM vs Odoo CRM Tribe CRM vs Monday CRM Tribe CRM vs Brevo Tribe CRM vs SuperOffice and more.
The copy maintains factual accuracy across all pages while framing Tribe's strengths: unlimited data storage, transparent pricing, GDPR compliance, and European data hosting. Each comparison point focuses on practical buyer concerns rather than technical specifications.
View it online here: https://tribecrm.eu/tribe-vs-excel/
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LEAD MAGNET & LANDING PAGE
2025–2026 Customer Insights Report: Data-driven ebook with conversion-focused landing page
Created a complete lead magnet package including a multi-page insights report and dedicated landing page. The report presents real user data from Tribe CRM's customer base, turning internal metrics into valuable industry content for prospects.
What the report covers:
Full customer journey data from onboarding to renewal
Personalisation, integrations, and workflow adoption patterns
AI and automation usage trends
Sales activity and deal creation behaviour
Renewal performance and long-term loyalty metrics
The landing page uses benefit-led copy to position the report as actionable insights rather than promotional content. The headline and supporting copy focus on what prospects will learn ("See how real companies used Tribe CRM") rather than product features.
This project required synthesising complex internal data into accessible insights, writing both the report content and the landing page copy, and structuring the content for lead generation while maintaining editorial value for readers.
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Digital designer & developer
Digital designer & developer
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Web and Game developer , Bug Fixing and Development!
Web and Game developer , Bug Fixing and Development!
Front-End & Web Developer | React, Vue, WordPress & Shopify
MT Syd AB – Corporate Website
Designed and developed a responsive company website for MT Syd AB, a Swedish construction and property development company.
The website was built around the client's existing brand and includes project showcases, company information and contact functionality, with a focus on a clean and professional experience across desktop, tablet and mobile.
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BennvidDesign – Freelance Web Development Website
Designed and developed my own freelance web development website from scratch using Vue 3 and Vite.
The website is fully responsive and includes multilingual support (English/Swedish), dark and light modes, project showcases, service pages, and a custom contact experience.
Built to present my web development services and help businesses find the right solution for their website.
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Ramsan – Football Chants Platform
Developed a modern web platform for Swedish football supporters to discover, read and listen to team chants.
Built with Nuxt 3 and integrated with Google Sheets for content management and Cloudflare R2 for media storage. The website is fully responsive and designed to make it easy to browse chants by team.
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Riftbound Scanner – AI-Powered Card Collection Manager
Developed a web and mobile solution for scanning Riftbound trading cards using AI-powered image recognition.
The application identifies cards from photos, retrieves current market pricing data, and lets users manage and track their collection and total value.
Built with React/Expo, Supabase, OpenAI Vision and external pricing APIs.
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Travel writer extraordinaire
Travel writer extraordinaire
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WordPress Website Design and Development 💫
WordPress Website Design and Development 💫
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Love to do web designs
Love to do web designs
Passionate Front-End Developer
Passionate Front-End Developer
