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Cover image for Overboard Art - Website Rework
Who
Overboard Art - Website Rework Who it's for: Kelly Davis, a marine artist in Tarpon Springs, FL, specializing in hand painted yacht lettering, faux teak, gold leaf, and marine murals. Original site (overboardart.net (http://overboardart.net)) A bare bones WordPress blog, essentially unstyled from the default theme. It had: A one line header ("Overboard Art, Custom, Specialty Fine Art") and two stacked images with no layout or context A short paragraph of body copy and an email contact A sidebar with "Recent Posts," "Archives," and "Categories," standard WordPress blog widgets Individual "posts" (e.g., Tortuga, Sharky, Cheeky) that were really just single work photos with a caption, formatted like blog entries rather than a portfolio No navigation, no organized galleries, no way to browse work by category, and no clear path to contact or commission Functionally, it was closer to a photo dump blog than a business site. It didn't showcase the craftsmanship or make it easy for a prospective yacht owner to browse work or get in touch. New site A purpose built portfolio and marketing site with real information architecture: Home: a full hero section with brand positioning ("Custom Marine Art & Yacht Finishes"), a scrolling ticker of specialties (faux teak, gold leaf, yacht lettering, pyrography, etc.), and a portfolio preview Portfolio: work organized into 7 real collections (Faux Teak with 32 works, Marlins & Sailfish with 37, Yacht Lettering & Transoms with 20, Airbrush & Detail with 18, Gold Leaf, Pyrography, Signage), each with its own count and description, turning scattered photos into a browsable, categorized body of work About: a proper bio for Kelly Davis, establishing credibility and personal story ("salt in my veins," working directly with owners, captains, and shipyards) Contact: a dedicated page with phone number, replacing the old "just email this address" approach Clear navigation (Home, Portfolio, About, Contact) present on every page How the rework improved it Positioning: reframed from a generic craft blog to a premium "marine atelier" brand, which matches the high end yacht clientele. Discoverability: visitors can now browse by craft type instead of scrolling a chronological blog feed. Credibility: an About page and clear specialty breakdown builds trust before someone reaches out. Conversion path: a real Contact page with phone number gives a clear next step, versus a buried email address. Visual presentation: hero imagery and structured sections replace the default WordPress theme's flat, unstyled layout.
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