Freelancers using Kapwing in Chicago
Freelancers using Kapwing in Chicago
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Sylvia Gonzalez
Chicago, USA
Clarity through design, communication & strategy.
13
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Clarity through design, communication & strategy.
1
TikTok Launch Content for a Health & Wellness Brand
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13
1
Creative & High-Vibe Video Editing for Visionary Brands
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15
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Designing a content hub for a 75-location franchise network — One challenge the marketing team mentioned was collecting authentic content from dozens of franchise locations. Staff were busy, follow-up was inconsistent, and valuable stories often never made it to the marketing team. Instead of thinking about the problem as "we need more content," I approached it as a workflow problem. I designed a lightweight submission experience that would allow local teams to upload photos, videos, or voice notes in under two minutes. The concept focused on reducing friction, making participation feel effortless, and creating a repeatable system that could scale across every location. Although this was an exploratory concept, it reflects how I like to approach design: start with the operational bottleneck, then create an experience that makes the desired behavior easier. — What this demonstrates • UX Design • Product Thinking • Workflow Design • Internal Tools • Information Architecture • Content Strategy • User-Centered Design
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90
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Audited and restructured 200+ videos to improve search visibility, clarify messaging, and align content with real user intent. Titles, descriptions, and playlists rebuilt using keyword-driven structure.
1
3
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