Concept Art Projects in ChennaiConcept Art Projects in ChennaiODD PAIR — From an idea to a brand world with AI.
A self-initiated experiment in building a snack-brand concept from scratch using AI as a creative collaborator.
Starting with unexpected flavour pairings, I developed ODD PAIR into a complete visual identity: logo, typography, colour palette, packaging, mascot, iconography, campaign imagery and short commercial-style videos.
My toolkit:
• ChatGPT / Codex — concept exploration, brand messaging, creative direction and iteration.
• GPT image generation — product imagery, packaging visualisations, mascot explorations and lifestyle mockups.
• Higgsfield — turning selected stills into short brand films.
• Figma — bringing the assets together into the final brand presentation.
The process wasn’t one prompt and a finished result. I refined packaging consistency, lighting, compositions, human expressions and video movement—keeping what supported the brand and reworking what felt artificial.
Total time: 2 Days ( Concept + Final outcome)
AI helped me explore and produce. My role was to direct, select, refine and connect everything into one recognisable brand.
Stay weird. Snack well.
Concept project. AI-assisted imagery and mockups illustrate a proposed brand experience, not an actual commercial launch.
Full case study here : Click here (https://contra.com/p/XZl6AXXY-odd-pair-brand-identity?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=pepperistic_studio_k1kj24ze) 
