Kajabi Designer & Tech Support for Course Creators
- $10k+
- Earned
- 19x
- Hired
- 5.0
- Rating
- 8
- Followers
Kajabi Designer & Tech Support for Course Creators
Robert literally wrote the book on marketing optimization.
Robert literally wrote the book on marketing optimization.
AI Content & Business Strategy Expert
AI Content & Business Strategy Expert
View more →
Seasoned Marketing Executive that has done it all.
Hi Contra! 👋 I'm Lisa, a marketing strategist and writer.
I spent 15+ years leading marketing in tech. Most recently that was at SoftwarePricing Partners, a consultancy that advises software and AI companies, where I built the brand and thought leadership program and grew inbound pipeline 70%. Before that, I was one of HubSpot's first 50 customers.
That background shapes how I approach every client: clear strategy, real data, and an early read on where marketing is heading, especially AI search.
Now I bring that to businesses of all kinds: brand and messaging, content, email, SEO, and making sure customers (and AI tools) can find you. And because I'm also a published feature writer, the words get done too.
Open to new clients. Say hi!
14
19
910
A selection of my long-form writing across two worlds: magazine features and research-driven thought leadership.
Features: For Lux Lifestyle Magazine, I report and write cover-level stories on luxury, travel and the people behind them. "Run for the Roses" takes readers inside the luxury side of the Kentucky Derby through interviews with Churchill Downs, Woodford Reserve's Master Distiller and a milliner to Beyoncé and Taylor Swift. "House of Zhivago" profiles a founder building cruelty-free luxury fashion. Twelve cover stories across three magazines.
Thought leadership: For SoftwarePricing Partners, I turned complex, data-heavy topics, like AI pricing models and monetization, into clear, readable guidance for executives. This content was part of a program that grew the firm's share of AI search citations from 26% to 42% in eight weeks.
What ties it together: finding the human story inside the research, and writing it so people read to the end.
1
2
136
Brand-focused Art Director building visual systems
Brand-focused Art Director building visual systems
Copy + Digital Offer Strategy for Coaches + Creators
Copy + Digital Offer Strategy for Coaches + Creators
View more →
EIC @ HALOSCOPE. Creative director across fashion + beauty.
EIC @ HALOSCOPE. Creative director across fashion + beauty.
Embedded, Desktop & Fullstack Engineer
SoftwareJoe.net (http://SoftwareJoe.net) is a personal portfolio I created to present my work across industrial automation, embedded systems, desktop software, AI, and web development.
The site gives potential clients and employers a structured way to explore my technical background, review detailed project case studies, browse skills by category, and contact me directly. Each project goes beyond screenshots by outlining the architecture, technologies, responsibilities, and practical results behind the work.
I built the site with React and TypeScript, using responsive layouts and Motion animations to keep the experience polished without distracting from the technical content. I also implemented search optimization, structured metadata, performance monitoring, analytics, social previews, and PWA support.
1
274
Nameless Tattoo is a concept website created for a modern tattoo studio in Monroe, North Carolina. I developed the brand direction, page structure, interface, and responsive implementation.
The design combines a dark black-and-gold palette with street-art influences to give the studio a strong visual identity. Visitors can browse tattoo styles, meet the artists, view previous work, read client feedback, and move directly into the consultation process.
The finished site gives the studio a professional home for its work while keeping the experience visual, straightforward, and focused on turning interested visitors into appointment inquiries.
1
249
Project: Industrial MQTT
Industrial MQTT is a desktop application suite built to streamline industrial data exchange using the MQTT protocol. It enables reliable integration between field devices, automation systems, and cloud platforms through intuitive GUIs for sending, receiving, and monitoring messages. The suite also provides integration paths for OpsLink and Modbus, supporting device management and data acquisition in industrial environments.
https://softwarejoe.net/portfolio/industrial-mqtt
2
465