Freelance Illustrators in Campina Grande
Freelance Illustrators in Campina Grande
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Higor Miguel
pro
Campina Grande, Brazil
Brand Designer & Visual Creator
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Brand Designer & Visual Creator
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TWO is an HR technology company built to redefine how large enterprises experience Human Resources — moving away from operational bureaucracy toward strategic, people-first management. I was responsible for the entire brand identity: concept, strategy, visual system, and all real-world applications. The core challenge was to create a brand that could speak to corporate decision-makers with authority, while feeling genuinely human — something rare in the HR market. The solution began with the typography. Rather than using an off-the-shelf typeface, I customized the letterforms so the W and the O would integrate naturally with the brand symbol — a smile mark embedded directly into the wordmark. The result is a logo where meaning and form are inseparable: the name TWO literally smiles. The color system pairs deep navy (#021E45) — conveying trust, stability, and corporate confidence — with a vibrant red-pink (#D20433 · #FB4879) that brings energy, warmth, and differentiation. Together, they define a brand that is serious about business and serious about people. Beyond the brandbook, the identity was applied across social media, institutional presentations, marketing assets, and branded apparel — proving the system works at every scale and on every surface. TWO is a brand built to last: distinctive enough to be remembered, flexible enough to grow.
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Engineering the Future of SaaS & Tech Branding Kortex.ai (http://Kortex.ai) is an elite, multidisciplinary case study designed to demonstrate how cutting-edge technology and core graphic design disciplines merge to build high-converting software brands. Modern AI startups and SaaS tech companies don’t just need a static logo; they require a dynamic, high-energy visual narrative that can capture investor attention and stop user scrolling instantly. This project was engineered from scratch to show companies exactly how I execute this futuristic vision. The Execution & Tool Stack: Vector Precision (Adobe Illustrator): The core visual system, typography, geometric abstractions, and dark-mode responsive logos were meticulously crafted in Illustrator to guarantee absolute scalability and clean technical hand-offs. Cinematic Motion (Generative AI Video): To solve the market's need for rapid, high-impact video assets, I leveraged advanced generative AI video tools to create a cinematic product presentation. This workflow showcases how a brand can launch with premium video content at a fraction of traditional animation timelines. Strategic Visual Assets: A vibrant cyber-gradient palette built to stand out on app dashboards, product hunt launches, and tech landing pages. 💼 Available for Purchase & Hire Looking to buy this ready-made brand? This complete kit (Editable Illustrator vectors, AI presentation video, typography grids, and color systems) is available for exclusive commercial purchase. Once sold, it is removed from the store. Need this executed for your custom software or AI company? I am fully available to step in as your Visual Designer & AI Creative Director to build your custom ecosystem from the ground up. Art Direction, Branding & AI Video Production: Higor Coutinho
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Stanger — Character-Driven Visual Identity for Alternative Streetwear A complete brand identity system concepted for a modern, trend-forward clothing brand. The project centers around a unique virtual brand influencer—a charismatic alien mascot designed to bridge the gap between street fashion culture and digital community building. The Power of Character Branding: Moving away from static, traditional apparel logos, this identity introduces a mascot with genuine personality. The character acts as a silent ambassador for the clothing line, making the brand instantly recognizable and highly adaptable for digital content, social media storytelling, and custom garment labels. The Pastel Palette Strategy: Instead of relying on heavy or aggressive streetwear aesthetics, I engineered a sophisticated, low-saturation pastel color system. Blending muted sage green, lavender pink, and pale buttercream yellow creates an unexpected visual contrast that feels approachable, quirky, and distinctly premium. Scalability & Modern Versatility: The visual assets feature flexible layout lockups and isolated vector badges, ensuring seamless application across screen printing, heavy-embroidery merchandising, e-commerce grids, and physical product tags. Art Direction, Character Design & Branding: Higor Coutinho
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Essa animação em loop ficou excelente! O estilo de ilustração flat com a textura de granulado (grain texture) e a paleta de cores quentes trazem uma estética retrô e nostálgica muito forte, que funciona super bem para prender a atenção nas redes sociais. Aqui estão duas opções de descrição em inglês focadas em destacar suas habilidades de animação 2D, motion graphics e física de loops (movimentos cíclicos), acompanhadas das traduções: Option 1: Technical & Process-Focused (Ideal para Behance ou Portfólio) Retro Journey — 2D Motion Graphics & Seamless Loop Study A seamless 2D flat animation loop created to explore secondary motion physics and analog texture integration. The project focuses on giving a clean vector asset a nostalgic, alive feeling through deliberate micro-animations. Motion Physics: Engineered a rhythmic chassis bounce, independent wheel rotation loops, and a stylized exhaust smoke expansion to simulate a continuous, dynamic forward drive. Texture Overlay: Implemented an animated grain/noise overlay to break the static perfection of digital vectors, perfectly matching the warm, sun-drenched retro color palette and silhouette skyline. Seamless Execution: Designed as a perfect, mathematically precise loop optimized for infinite replay on digital screens, website loaders, or social media feeds. Illustration & Animation: Higor Coutinho
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