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Stanger — Character-Driven Visual Identity for Alternative Streetwear
A complete brand identity system concepted for a modern, trend-forward clothing brand. The project centers around a unique virtual brand influencer—a charismatic alien mascot designed to bridge the gap between street fashion culture and digital community building.
The Power of Character Branding: Moving away from static, traditional apparel logos, this identity introduces a mascot with genuine personality. The character acts as a silent ambassador for the clothing line, making the brand instantly recognizable and highly adaptable for digital content, social media storytelling, and custom garment labels.
The Pastel Palette Strategy: Instead of relying on heavy or aggressive streetwear aesthetics, I engineered a sophisticated, low-saturation pastel color system. Blending muted sage green, lavender pink, and pale buttercream yellow creates an unexpected visual contrast that feels approachable, quirky, and distinctly premium.
Scalability & Modern Versatility: The visual assets feature flexible layout lockups and isolated vector badges, ensuring seamless application across screen printing, heavy-embroidery merchandising, e-commerce grids, and physical product tags.
Art Direction, Character Design & Branding: Higor Coutinho
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Round 2 👀
Which visual style is more appealing to you, and what emotions does each design evoke for you?
27 voted
50%
27 voted
50%
54 votes
Closed
Left one for me. The green naturally reinforces the financial context, so the $140M immediately felt more connected to growth and value to me.
some favorit personal and client art pieces i made
stunning!
Last Seen - Places disappear. Their stories don't have to.
Last Seen is an archive of lost places and the memories people left behind. A living record of the places that shaped us, before they disappear from memory as completely as they have from maps.
The research
Before writing a line of code I posted to Reddit. "What closed place do you still think about?" Three subreddits. Three cities. 217,000 views. 1,652 replies. The Astoria. Shunt Vaults. CBGB. Florent. The problem was real before I built anything.
The Figma workflow
Figma Weave generated the visual language, aged paper textures, film grain overlays, archival map treatments. The Design Agent built the complete design system from a single prompt, colour styles, typography, eight components, page layouts, brand guidelines. The result is a 16-frame horizontal brand identity deck published to the Figma Community.
Two Figma Make widgets built and published to Community, Memory of the Day and Still Here, pulling real memories from a live Supabase database in real time.
The product
Next.js, TypeScript, Tailwind, Supabase, Mapbox GL JS, Vercel. 103 places across five cities. A heatmap showing where memory concentrates across continents. Real memories from real people. An admin queue, rate limiting, auto-geocoding, profanity filtering, i18n across six languages.
825 unique visitors in three days. The archive keeps growing.
The workflow
Reddit validation, Figma Weave, Design Agent, Figma Make, live product. In 24 hours.
Design System - https://www.figma.com/design/Kn81kFZfmAOf9OJkzUGohk/Last-Seen?node-id=0-1&t=JJ7SBoTiIzpf07OZ-1
Figma Make - https://glassy-sky-12636665.figma.site
Project link - https://www.lastseen.city
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