Paid Marketing Projects in California
Paid Marketing Projects in California
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Jen Lai
pro
BLOOP | Google & Meta Ads, Motion, Email Marketing
2
131
Message
0
Shahana Abbasi
Paid Social Advertisement Media Campaigns
0
17
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0
Katherine Flores
Life
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4
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0
Thiago Velloso
In 2020, COVID forced Odoo to cancel its annual in-person conference in Belgium, which typically drew 2,000 to 3,000 attendees. The CEO set a goal of 10,000 global registrations for a virtual replacement. I built and ran the paid acquisition strategy to get there. The campaign led with teaser video content on Meta and LinkedIn, then retargeted 50% video viewers with registration-focused ads. Early in the campaign I spotted that LinkedIn CPLs in Latin America were running significantly higher than other regions. I split retargeting by geography and launched localized Spanish and French creative for LATAM and European audiences, which brought costs down and unlocked a new registration volume. The event ended with 50,000 registrations — five times the original goal. It remains one of the clearest examples of what happens when you watch the data mid-flight and actually do something about it.
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17
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Seth Beard, MBA
Data-Driven Email Marketing Success
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12
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19
Ellyse O
After a year of organic growth, Stan, a creator monetization tool wanted to test paid ads across social media channels. I worked with a creator to turn her story — making extra income through her Stan store — into a video that felt native to the ICP. Authentic, social-proof-driven, and optimized to show potential users why they should try the product.
19
169
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21
Nicole Barton
I managed paid media campaigns across Meta, TikTok, Roku, Amazon and podcast networks, lowering CPA by 35% and driving 50% YoY new subscriber growth. more on my career here https://www.nicolejbe.com/for-brands
21
145
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0
Jason Tucker
Nexus Comics
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2
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0
Whit Wilburn
Email Template Design for Castle & Key
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22
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0
Shannon Singh
Nonprofit Trifold Brochure
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0
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0
Talia Vo
ClickUp Brain | Carousel Ad Design
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2
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3
Jen Lai
pro
Puppies Make Me Happy | Paid Social Strategist + Meta Ads
3
20
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0
Thiago Velloso
Odoo's go-to-market relied heavily on in-person events to drive regional pipeline and partner engagement. I built the paid acquisition engine behind a program that scaled to 100+ roadshows per year across the US and internationally. LinkedIn and Meta were the primary acquisition channels. I used LinkedIn for persona-targeted outreach to decision-makers and IT buyers, and Meta for broader awareness and lookalike audiences built from past registrant lists. Roughly 90% of registrations came through paid, with organic and direct playing a minor supporting role. The program reached $1M+ in annual paid media budget and delivered approximately 3x ROI tied to downstream revenue, making it one of the most consistent pipeline drivers in the business.
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14
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Seth Beard, MBA
Innovative Social Media Campaign for Gaming App
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18
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1
Jason Tucker
Nike - Survival Training
1
0
Message
0
Whit Wilburn
Email Template Design for Tarnished Truth
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25
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