Projects using Adobe Illustrator in CaliProjects using Adobe Illustrator in CaliAnarà — Brand Refresh
AnarĂ already existed. It worked. But there was a gap between what the brand actually was and what it was showing the world.
Behind Anarà is an independent fashion designer with a distinct voice, a genuine obsession with Vivienne Westwood, and an aesthetic that lives in the tension between punk rock and high fashion. The work was closing that gap —reinterpreting the brand's ideology and building a visual system that could finally match its real personality.
The process started with concept. Graphic elements from the designer's own creative process were recovered and reintegrated, the color palette was simplified, and an expanded visual language was layered in: punk rock, high fashion photography, torn paper as a graphic device, and the energy of strong, fresh-spirited brands like Stüssy. All of it held together by a system that doesn't constrain —it amplifies.
The deliverables covered the full refresh: new brand guidelines, website design, and art direction for the brand's audiovisual presence across social media and graphic content. Every piece built to say the same thing —an independent fashion brand that doesn't ask for permission. Obec Foods — Full Branding
Obec Foods had a starting point —but it needed a fresh start.
The brand produces oat-based cookies, granola, and muffins made from homemade recipes. The core idea is straightforward and honest: healthy snacks that complement an active lifestyle without asking you to give up what you love. That proposition became the center of gravity for the entire rebrand.
The project covered full brand development: concept, brand guidelines, handmade illustrations, packaging, and key visuals for graphic content. The illustrations were one of the most defining elements of the project —drawn by hand to reinforce the artisanal nature of the products and give the brand a warm, distinctive personality. The color palette follows the same logic: vibrant, natural, and health-forward, without falling into the visual clichés of the wellness world.
The result is an identity that holds together across every touchpoint —from packaging to communication pieces— and speaks directly to people who live actively and choose what they consume with intention.
Obec Foods isn't a diet brand. It's a brand for conscious enjoyment.
