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Amerilis Soto's avatar
Amerilis Soto
Cúcuta, Colombia
When revenue grows but liquidity tightens
New to Contra
When revenue grows but liquidity tightens
Cover image for Cash Flow Diagnostic — Services
Cash Flow Diagnostic — Services Business. A growing services company (~$1.2M revenue, 15–20 employees) was profitable but under constant cash pressure. As the business scaled, decisions became reactive due to limited visibility into cash behavior. Problem: Liquidity felt tight, but the P&L didn’t explain why. The issue wasn’t performance — it was understanding cash drivers. Approach: I ran a structured diagnostic using existing data only, focused on clarity: • Cash inflows vs outflows • Fixed vs variable costs • Key liquidity ratios • Cash and expense trends No assumptions were changed. Key Insights: • Revenue growth masked cash gaps caused by payment timing • Fixed costs reduced flexibility • Profitability alone didn’t explain liquidity stress Outcome: The founder gained clear visibility into cash drivers and risk exposure.
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Cover image for Behind the scenes of cash flow forecasting Today I’m working...
Behind the scenes of cash flow forecasting Today I’m working on a 12-month cash flow forecast, and here’s a quick look at the structure behind my process. A solid cash flow model must do more than list inflows and outflows — it needs to uncover timing, patterns, risks, and opportunities that aren’t visible at first glance. At this stage, I focus on: ✔ Structuring and validating financial inputs ✔ Separating fixed vs. variable spending ✔ Building reliable monthly assumptions ✔ Testing scenarios (base, optimistic, worst case) ✔ Detecting liquidity risks before they become problems The goal is simple: give founders the clarity and visibility they need to plan with confidence and make better financial decisions. If you’d like a cash flow model tailored to your business, I’m happy to help.
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Cover image for Working on an advanced financial model today — specifically ...
Working on an advanced financial model today — specifically a full KPI diagnostic and dashboard for a small business. This type of analysis helps founders quickly understand how revenue, margins, costs, and cash flow evolve over time. I focus on identifying what truly drives performance: trends, risks, efficiency gaps, and strategic opportunities. A clear dashboard + precise KPIs = better decisions, stronger profitability, and more financial control. If you need a customized analysis for your business, I’d be happy to help.
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Cover image for Working on a structured business cash flow analysis with mul...
Working on a structured business cash flow analysis with multiple depth levels to help a company understand trends, ratios and opportunities to improve its financial performance.
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Andrés Fuentes's avatar
Andrés Fuentes
Cúcuta, Colombia
Diseño marcas memorables que conectan con tu público.
Diseño marcas memorables que conectan con tu público.
Cover image for Andrés • Logos | Identidad visual | Asesorías on Instagram: ”✅…
Andrés • Logos | Identidad visual | Asesorías on Instagram: ”✅…
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Cover image for OZ Logo Redesign and Sub-brand Creation
OZ Logo Redesign and Sub-brand Creation
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Cover image for Packaging redesign | Choclo Porn
Packaging redesign | Choclo Porn
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Armando Sánchez's avatar
Armando Sánchez
Cúcuta, Colombia
ANDROID DEVELOPER
ANDROID DEVELOPER
Cover image for Course app
Course app
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Cover image for Jakex2018/starbucks_app
Jakex2018/starbucks_app
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0
Cover image for Jakex2018/bloc_app_01
Jakex2018/bloc_app_01
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Omar Rivera's avatar
Omar Rivera
Cúcuta, Colombia
Precision 3D Design & Prototyping Expert
Precision 3D Design & Prototyping Expert
Cover image for Modern style sofa
Modern style sofa
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Cover image for Basic Casket mortuary La Esperanza
Basic Casket mortuary La Esperanza
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Cover image for horse charm
horse charm
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