Freelancers using Adobe InDesign in BresciaFreelancers using Adobe InDesign in Brescia
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Chiara Alduini's avatar
Chiara Alduini
Brescia, Italy
Creative Director | Brand Identity & Visual Systems
2x
Hired
56
Followers
Creative Director | Brand Identity & Visual Systems
Cover image for Vincenzo Capirola High School —
Vincenzo Capirola High School — Logo & Brand Identity Logo and visual identity for Istituto Superiore Vincenzo Capirola, Leno (Brescia). The pictogram draws from the stylophorous lions of the local Leno Abbey — ancient stone guardians whose distinctive diamond-wave manes became the geometric core of the mark. The system includes logo, colour palette (institutional navy and academic yellow), stationery, wayfinding icon system for three academic programmes, and signage. Full identity from concept to physical application.
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Cover image for Human by Design — Tea
Human by Design — Tea Pâtisserie & Flower House 🥐🌸 For the Envato Challenge, I created a romantic French pâtisserie and flower house brand inspired by the dreamy, pastel world of Sofia Coppola’s Marie Antoinette. Using Envato as my creative toolkit, I developed the full brand experience: logo direction, typography, visual identity, mockups, graphic elements, floral assets, textures, stock imagery, video elements and music. I also used Envato AI to explore and generate the initial visual concepts. Human by Design moment: AI helped me generate possibilities, but the first outputs felt too perfect and lacked warmth. I made the creative decision to refine them by layering textures, adjusting compositions, selecting the right details and introducing imperfections to create a more tactile, handcrafted feeling. The final result is not just AI-generated imagery — it is a brand shaped through human taste, intuition and design choices. AI helped me generate possibilities. Human judgment turned them into a brand. Created with Envato Elements + AI Envato Elements used: Fonts | Graphics | Floral Assets | Textures | Mockups | Photos | Video Templates | Stock Video | Music #envatochallenge #HumanByDesign #Envato
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Cover image for Project Update: Behind the Scenes
Project Update: Behind the Scenes Go behind the scenes and see how I created a logo, complete brand identity, and promotional video using only Envato assets.
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1.4K
Cover image for Human by Design — Final
Human by Design — Final Update A final update on my Envato Challenge submission: a new video for my Tea Pâtisserie & Flower House brand, and the two "Human by Design" moments behind it. Texture & warmth: (AI-generated face on the left, my edit on the right) The AI output was clean — too clean. Too smooth, too "perfect," missing the warmth I wanted for a romantic, handcrafted brand. So I stepped in: warmer lighting, added texture and grain, turning a polished AI output into something tactile and human-made. The eyes don't lie: (two robotic AI takes vs. the final expression) For this new video, character consistency was flawless — but the gaze wasn't. Every take had that flat, robotic stare no amount of polish can fix. I kept rewriting the prompt, take after take, trying to guide the AI toward an expression that felt alive rather than rendered — until I got one where the gaze finally felt real. AI can nail the character. It takes a human eye to know when it's not looking back. Want to see the full project? Head to my profile — you'll find the complete brand identity video (logo, full brand explanation) and the behind-the-scenes video too.
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Adobe InDesign(1)
Mattia Massaro's avatar
Mattia Massaro
Brescia, Italy
Brand Designer for Fashion Industry
Brand Designer for Fashion Industry
Cover image for AZ coffe ADS
AZ coffe ADS
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4
Cover image for Milano Unica colection
Milano Unica colection
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7
Cover image for https://readymag.com/u4218021792/4380315/
https://readymag.com/u4218021792/4380315/
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Cover image for Project by mattiaa massaro
Project by mattiaa massaro
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3
Adobe InDesign(1)
Silvia vernizzi's avatar
Silvia vernizzi
46043 Castiglione delle Stiviere, Italy
Creative Graphic Designer | Print & Social Media Expert
Creative Graphic Designer | Print & Social Media Expert
Cover image for brand identity
brand identity
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Cover image for Stunning Print Magazine Layout
Stunning Print Magazine Layout
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Cover image for Vector illustration
Vector illustration
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Cover image for food design projec
food design projec
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1
Adobe InDesign(2)