GTM enablement on customer value props slide deck
At this startup, the goal was to educate the sales and marketing team on how customers were getting value out of the platform. I created 30+ slides (one for each customer) on their "before" and "after" states, collaborating with the CS team and directly with customers to get this data. I set up the Google Sheets deck in a templatized way to streamline the process when adding new customers to the deck.
Data and info has been obfuscated in attached pictures to maintain confidentiality.
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I created PawPort to make traveling with pets feel simpler and less overwhelming. Built from concept to launch, the platform combines practical travel guidance, useful tools, and curated resources for pet parents worldwide. I led the full process - from product strategy, UX, branding, and content to SEO/AEO, front-end development, and deployment.
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