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Cover image for St. Agni — Performance Ad
St. Agni — Performance Ad Concept A speculative ad creative suite I built for St. Agni as a portfolio piece, exploring how the brand's "intellectual chic" philosophy translates into paid social without collapsing into the loud, trend-driven visual language of fast fashion. The bundle leans on architectural minimalism: warm neutral textures — raw linen, polished concrete — generous negative space, restrained typography. The garment carries the frame; nothing competes with it. The motion asset uses hyper-realistic AI fashion avatars to present the capsule in natural movement — a workflow that lets the concept explore silhouette and fabric behaviour without a physical shoot. Static assets focus on tailored lines and fluid drape in still frames. Two vertical static ads and one motion asset, sized for Stories and vertical feed.
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