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Soepraba Setyarini's avatar
Soepraba Setyarini
proBogor, Indonesia
Executive VA | Lead Generation | Research | Admin Support
5.0
Rating
14
Followers
Executive VA | Lead Generation | Research | Admin Support
Cover image for Building an End-to-End Outbound Workflow
Building an End-to-End Outbound Workflow for an Insurance Startup  An anonymized E2E lead-generation and cold-email outreach exercise targeting senior Claims leaders in the U.S. insurance market.  I built the workflow from ICP definition and prospect identification in Apollo, through company-signal research and personalization in Clay, to a 3-step AI-assisted outreach sequence in Instantly.  The exercise also included human QA of AI-generated copy—fact-checking personalization and removing unsupported assumptions, fabricated results, and unverified benchmarks before outreach.  Workflow: Apollo → Clay → Instantly → Human Review
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Cover image for LinkedIn Content Writing & Founder-Led
LinkedIn Content Writing & Founder-Led Thought Leadership Real client experience supporting LinkedIn content across two different content workflows. • From-scratch content: Developed LinkedIn articles and posts for a consulting startup covering Marketing, HR, and Finance. • Founder-led content: Edited and refined founder-provided content for an AI workflow entrepreneur, focusing on clarity, structure, tone, voice, and publish-ready copy. My approach combines business writing, research, editorial judgment, LinkedIn audience awareness, and AI-assisted workflows while maintaining client confidentiality.
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Cover image for Fundraising Deck Redesign: Turning Revenue
Fundraising Deck Redesign: Turning Revenue Data into an Investor-Ready Story. A fundraising deck presented revenue projections in a dense, spreadsheet-style table, requiring the reader to process multiple figures before seeing the overall business story. I restructured the information around three communication goals: surface the key revenue metrics, make the 1% vs. 2.5% SOM comparison immediately visible, and separate revenue projections from customer mix. I replaced the original data table with a grouped bar chart, elevated total projected MRR into headline figures, added a concise data-driven takeaway, and gave customer composition its own focused slide. The result is the same underlying data, reorganized with clearer hierarchy and a more business-oriented narrative. Case study created for portfolio demonstration purposes. Company, figures, and pricing are fictional and illustrative.
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Cover image for Selected examples of Data Visualization
Selected examples of Data Visualization & Business Reporting using Microsoft Excel and Looker Studio. These samples demonstrate my ability to organize complex information, identify meaningful patterns, and present business data through clear charts, dashboards, KPI summaries, and comparative visuals. The work is relevant to presentation design projects that require financial, operational, or commercial information to be simplified into clear, decision-ready visual stories.
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Clay(1)