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Building an End-to-End Outbound Workflow for an Insurance Startup
An anonymized E2E lead-generation and cold-email outreach exercise targeting senior Claims leaders in the U.S. insurance market.
I built the workflow from ICP definition and prospect identification in Apollo, through company-signal research and personalization in Clay, to a 3-step AI-assisted outreach sequence in Instantly.
The exercise also included human QA of AI-generated copy—fact-checking
personalization and removing unsupported assumptions, fabricated results, and unverified benchmarks before outreach.
Workflow: Apollo → Clay → Instantly → Human Review
The network for creativity
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