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Fundraising Deck Redesign: Turning Revenue Data into an Investor-Ready Story.
A fundraising deck presented revenue projections in a dense, spreadsheet-style table, requiring the reader to process multiple figures before seeing the overall business story.
I restructured the information around three communication goals: surface the key revenue metrics, make the 1% vs. 2.5% SOM comparison immediately visible, and separate revenue projections from customer mix.
I replaced the original data table with a grouped bar chart, elevated total projected MRR into headline figures, added a concise data-driven takeaway, and gave customer composition its own focused slide.
The result is the same underlying data, reorganized with clearer hierarchy and a more business-oriented narrative.
Case study created for portfolio demonstration purposes. Company, figures, and pricing are fictional and illustrative.
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