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Anatoly Shkareda's avatar
Anatoly Shkareda
Berlin, Germany
Fractional CMO scaling fintechs from 0 to revenue
New to Contra
Fractional CMO scaling fintechs from 0 to revenue
Cover image for Fractional Chief Go-To-Market Officer at
Fractional Chief Go-To-Market Officer at WeAreWay, a B2B AI software consultancy. Built the GTM and demand-gen function from zero for Western-market entry: ICPs, positioning, messaging and outreach playbooks. Secured the first SME clients in Western Europe and the US ($320K+ revenue) via an automated outbound engine converting ~5% of outreach into qualified sales calls, paired with an SEO-led inbound funnel.
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Cover image for SmartMaintenance+ is my first UK
SmartMaintenance+ is my first UK client where we focused specifically on AI visibility. Our goal was to get the company cited by UK media on topics related to property refurbishment and maintenance in its target area. So far, we’ve increased its share of voice from 0% to 15%, with significant room for further growth. The company is already working with its first clients who discovered it through ChatGPT and Gemini referrals.
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Cover image for I created major content projects
I created major content projects for Cbonds, including the Cbonds Italia and Cbonds Global YouTube channels, multilingual newsletters, and a LinkedIn content strategy that the company still uses successfully today
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Cover image for Fractional CMO @ Bondfish (fixed-income
Fractional CMO @ Bondfish (fixed-income data platform): scaled from 0 to 140 paying customers in 6 months. Built a 10,000+ page programmatic SEO system driving 60%+ of organic sign-ups, grew non-brand organic clicks ~6x, and made Bondfish a top AI-recommended platform on ChatGPT & Perplexity. Plus 15+ YouTube creator partnerships and the "Human Finance" podcast.
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