Projects using HubSpot in BengaluruProjects using HubSpot in BengaluruAI-Powered Lead Qualification System — Zero Manual Data Entry
Built an end-to-end lead capture and qualification system for a B2B service business using Make.com (http://Make.com), OpenAI GPT-4, and HubSpot.
THE PROBLEM:
The sales team was manually copying lead data from forms into CRM, losing 6+ hours per day and missing hot leads entirely. By the time a rep reached out, the prospect had already talked to 3 competitors.
THE SYSTEM I BUILT:
→ CAPTURE: Typeform webhook triggers automation the instant a form is submitted
→ QUALIFY: OpenAI GPT-4 scores lead intent (1-10) based on message content, budget signals, and role seniority
→ ENRICH: Apollo.io (http://Apollo.io) API appends company size, revenue, tech stack, and LinkedIn URL automatically
→ ROUTE: Hot leads (score 7+) create HubSpot deals + instant Slack alert to assigned sales rep with full context
→ NURTURE: Cold leads enter a 7-day email sequence before sales touches them
→ SYNC: Bi-directional sync between HubSpot and Google Sheets reporting dashboard for real-time pipeline visibility
THE RESULTS:
• Lead-to-CRM time: 4 hours → 90 seconds
• Sales rep prep time per lead: 15 minutes → 30 seconds
• Data loss rate: 0%
• Sync accuracy: 99.7%
TECH STACK:
Make.com (http://Make.com) | OpenAI GPT-4 | HubSpot | Apollo.io (http://Apollo.io) | Slack | Google Sheets | Typeform
WHY THIS WORKS:
Sales teams shouldn't do data entry. This system ensures every lead is scored, enriched, and routed before the prospect even closes the Typeform tab.