Art Direction Projects in BeaupuyArt Direction Projects in BeaupuyClient: Mailchimp
Project: “Get Growing” was a branded content series created by Business Insider in partnership with Mailchimp to support small business owners navigating marketing challenges. Launched in 2020, the campaign lived within a custom content hub that brought together three editorial features and an interactive quiz, helping entrepreneurs uncover practical, personalized paths to growth.
For this project, I focused on designing a digital experience that felt both editorial and actionable — balancing strong storytelling with clarity and usability. We spotlighted real businesses including Billykirk, Jopwell, and AdHoc, grounding the content in authentic, relatable journeys. The campaign surpassed all performance benchmarks, generating over 265K pageviews, 27 million impressions, and 11K clicks to Mailchimp’s site, while reaching a highly engaged audience of small business decision-makers.
Role: Design, Art Direction Client: Coco Safar
Project: Coco Safar is a boutique café and pâtisserie with locations in NYC and Cape Town. Before opening their first location, they needed a complete branding solution. In this project, my role spanned brand identity, packaging design, web design, and store and collateral design — art directing and designing the entire visual system to create a cohesive, distinctive brand experience that reflects Coco Safar’s refined yet approachable personality.
Role: Art direction, branding, packaging, interior design, website design. 
