Client: Mailchimp

Project: “Get Growing” was a branded content series created by Business Insider in partnership with Mailchimp to support small business owners navigating marketing challenges. Launched in 2020, the campaign lived within a custom content hub that brought together three editorial features and an interactive quiz, helping entrepreneurs uncover practical, personalized paths to growth.

For this project, I focused on designing a digital experience that felt both editorial and actionable — balancing strong storytelling with clarity and usability. We spotlighted real businesses including Billykirk, Jopwell, and AdHoc, grounding the content in authentic, relatable journeys. The campaign surpassed all performance benchmarks, generating over 265K pageviews, 27 million impressions, and 11K clicks to Mailchimp’s site, while reaching a highly engaged audience of small business decision-makers.

Role: Design, Art Direction