Freelancers using Recraft in Barcelona
Freelancers using Recraft in Barcelona
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Chantal Jemmott
pro
Barcelona, Spain
Strategy-led branding across wellness, beauty and lifestyle.
$10k+
Earned
3x
Hired
5.0
Rating
694
Followers
expert
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Strategy-led branding across wellness, beauty and lifestyle.
3
Fyah & The Yard Mascot Design
3
83
2
Rebranding and Website Redesign for PT
2
11
224
When does a hand-drawn logo make sense for a brand? In this case, a Barcelona-based creative studio founded by a team with decades of combined experience approached me wanting a hand-drawn identity that would feel unexpected for a team like them, a way to signal creativity and distinction. They came with a strong concept: the sediment at the bottom of a wine glass. What stays after everything else fades. A nod to what good work leaves behind after years of experience. The entire identity is built on hand-drawn illustration, so the logo needed to do something different. With so much personality already living in the visuals, we went for a logotype with weight and presence, something that could anchor the brand and communicate their expertise. The hand is still there. Just in a different form. Do you think hand-drawn elements are being used more as a trend than as an intentional choice?
125
224
10.2K
154
Can a brand feel elevated and handmade at the same time? For this homeware brand, the patterns aren't just decoration. Drawn by hand with a pencil texture, inspired by wood grain, sand, and natural fiber, then digitized into a system that scales without losing that organic quality. When a brand is born to turn everyday objects into rituals, the identity has to FEEL that way too. Not just look it. When you see something handmade in a brand, does it make you trust it more or less?
77
154
11.3K
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