Making cybersecurity relatable through creator-led video
Cybersecurity products can feel technical, even when their benefits are relevant to everyday life. For Surfshark, I created UGC video content designed to communicate digital privacy and security concepts in a natural, approachable way.
My professional background in cybersecurity gives me a strong foundation for understanding security products and translating technical ideas into language everyday consumers can follow.
My contribution included:
Developing creator-led concepts and scripting
Natural on-camera presentation
Filming and supporting visuals
Video editing, captions and visual storytelling
Preparing finished short-form video assets
This portfolio project features two examples of my Surfshark work, demonstrating my ability to communicate technical products through engaging, human-centered content.
Deliverable: Short-form UGC video content for brand marketing.
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A short-form brand storytelling piece created for Ayla Society to introduce our in-house photographer and showcase the creative team behind the community.
The goal was to create a warm, authentic and professional introduction that reflected Ayla’s values of connection, wellbeing and meaningful experiences, while building trust and familiarity with our audience.
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