Fresh packaging identity release for Woof 'n Wipe.
My goal was to design a clean, tactile identity for hypoallergenic bamboo pet wipes, featuring embedded puppy and paw glyphs paired with a custom debossed flip-top lid.
Full 12-slide case study live on Behance: https://www.behance.net/gallery/257441155/Woof-n-Wipe-Hypoallergenic-Pet-Care-Identity
(https://www.behance.net/gallery/257441155/Woof-n-Wipe-Hypoallergenic-Pet-Care-Identity)How do you balance playful personality with clinical trust in packaging design?
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BEKKR is a fly fishing and river expedition equipment brand. The identity challenge was to build a durable mark that performs across harsh outdoor conditions, laser engraved metal, molded foam, and technical apparel.
Engineered a focused visual system featuring a custom logomark, typography hierarchy, and production ready assets. The mark was constructed for high tolerance manufacturing including laser engraving on tackle boxes and packaging.
Full case study with collateral breakdown: https://ariamuhammad.pages.dev/cases/BEKKR%20-%20CASE%20STUDY/
Open for select brand identity and visual system commissions.
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