Brand Design Projects in Balearic IslandsBrand Design Projects in Balearic IslandsA curated selection of brand identity systems created across retail, hospitality, finance, engineering and premium consumer sectors. My role included creative direction, logo design, typography, color systems, custom illustration, patterns and brand applications across print and digital touchpoints. Each identity was developed to provide a distinctive visual personality while remaining consistent, versatile and practical across different formats. Work shown includes contemporary, corporate, luxury and illustration-led branding.
My role: Senior Brand Identity Designer & Art Director Complete brand identity and visual guidelines for Torrens Economistes, created for consistent use across online and offline communications. I developed a geometric TR monogram and a flexible logo system with primary, horizontal, wordmark and symbol-only versions. The project also defined color hierarchy, typography, clear space, minimum sizes and correct usage, plus applications for business cards, reports, folders, signage, website navigation, email signatures and digital avatars. The result is a clear, professional identity built for consistent day-to-day use.
My role: Senior Brand Identity Designer 
