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Cover image for I've done over 20 collabs
I've done over 20 collabs with UFC and boxing champions. Here's how I did it Conor McGregor saw one of my posts and reposted it on his account. It blew up. It even got more likes than the fight announcement between him and Holloway. With that I started reaching out to other fighters: UFC, boxing, didn't matter. Showed them the repost and asked if they wanted the same. A lot of them said yes. Claressa Shields, Tyron Woodley, Cejudo, Paige Vanzant, the list kept growing. Why? Social proof. They already saw one of the biggest names in the sport had reposted my work. That's all they needed. It's like having Ronaldo repost your stuff. Once you have that one big name, everything else gets easier. Now here's the thing though Most fighters don't have a business on the side. So ongoing content doesn't really make sense for them long term. That's why I'm on LinkedIn now. What I do is pretty much adaptable to any industry. As long as I can learn the space, I can make it work. If you're a business owner who wants content built around your story, that's exactly what I do. https://www.instagram.com/p/DXUKOalDUJK/?hl=es
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Cover image for Organic content > paid ads Let
Organic content > paid ads Let me explain... When you post an ad you are paying to reach an audience when you post organic content you are getting free reach from the algorithm 2 options your content is good = you get more views your content is bad = you barely get any so essentially, organic content is a testing ground if it performs, great, you can now run that as an ad if it doesn't... well, better luck next time here's the thing one can't live without the other but not vice versa if you keep throwing creatives directly into ads you will burn a bunch of cash if you instead use organic as a testing ground you can then run the best performing posts as paid ads and the ones that convert That's what i do with my clients This post got around 900k organic views as well as 1000 website clicks That's approximately $1k-3k in ad spend Knowing that, we now know that this piece of content can be run as an ad and it will perform well
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Cover image for Want more leads from organic
Want more leads from organic social? Stop using just one lead magnet. Most people post content, offer a freebie, and call it a day. The problem? Not everyone in your audience wants the same thing. Say you create content around AI. You offer "100 prompts for better productivity." That'll convert some people, but a big chunk of your audience? They'll scroll right past it. The fix is simple: offer multiple lead magnets. A custom GPT. A guide on building your first agent. A swipe file. etc. Here's why this works: → More lead magnets = more entry points = more leads → Your offers stay fresh: you're not hammering the same freebie every week → You attract different segments of your audience, not just one type You don't need to build them all at once. Start with two or three, see what converts, then expand from there.
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Cover image for I'm going all in on email collection. Email converts 30 to 4...
I'm going all in on email collection. Email converts 30 to 40 times better than social media. That's why I'm sending my Instagram traffic to email through a free lead magnet. Then I monetize directly through email. Plus, email is way safer: No algorithm changes No random shadowbans You own the audience So I tested it on my cat page. I made a simple carousel offering a guide to stop cats from scratching. The results? Not great. There's a big community that hates AI on social media. They call it AI slop. I only got a few emails. But if I had posted a motivation carousel on an account that doesn't mind AI content, I would have gotten way more. The takeaway? Not every type of content fits every audience. See the post here (https://www.instagram.com/p/DTUNRzFDEUJ/?img_index=1)
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