Freelancers using LinkedIn Ads in Argentina
Freelancers using LinkedIn Ads in Argentina
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Nicolas Palermo
PRO
Argentina
Most people sell visuals, I sell results
2x
Hired
5.0
Rating
696
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Follow
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Most people sell visuals, I sell results
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How to do market research (the right way) First, create an excel spreadsheet with some of your competitors. Make sure they are growing at a fast rate, you can do this by using social blade. It's free, btw. Second, check their top-performing content. Make sure it has been posted within the last 2 months or so, otherwise, it won't be as effective. Third, replicate it using your own style. This works for any industry, niche, whatever. You don't have to reinvent the wheel—you just have to copy what works. Otherwise, you're overthinking it. Results speak for themselves.
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How to get engagement on LinkedIn ads: Stop sounding salesy. If your post reads like an honest take instead of a pitch, it'll perform better. Keep sentences short. People's attention spans are shot. Hook them line by line. Be entertaining. I'm promoting memelord.com (http://memelord.com) (a meme company) so humor is obvious for me. But you can make serious products entertaining too. The key: ditch generic ads nobody cares about. Use simple words. Don't oversell. See the post here (https://www.linkedin.com/posts/nicolasmartinpalermo_unpopular-opinion-if-your-brand-isnt-memeing-activity-7409242166738235392-dcmQ)
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Why are carousels better than reels on Instagram? Well, carousels might not get as many views as a video, however, they make it way easier to sell. "How so?" Calls to action (CTAs) on carousels don't affect reach as much because the first few slides are way more important than the last one. Meaning that you can offer your stuff on every single post. Unlike reels, where CTAs strongly reduce average view time, and therefore, views. So if you want to start making sales and stop chasing vanity metrics, focus on carousels, not reels. My take. https://www.instagram.com/p/DT64vQlAA0f/?img_index=1
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Here's how to convert your social media followers into sales. Most people try selling directly through Instagram, LinkedIn, or whatever the platform is. But if you think about it, even if the person on the other side knows you, that's still a big ask. You're telling them to book a call or buy a high ticket program without warming them up. Most people won't convert and will just scroll. So how do you fix this? Really simple: bring those leads onto your email list. Why? Email converts 30 to 40 times more than social media. So use your email list as a bridge between the lead and the sale. That's how you can really leverage your followers and stop having vanity metrics. Here's how I do it ↓ https://www.instagram.com/p/DTqIqKOgCxS/?img_index=1
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