Email Marketing Projects in ApexEmail Marketing Projects in ApexAI & Video Content Systems — Sant Sudo (Spec Work)
When Isabel from Contra reached out about this role, I didn't send a resume. I built the infrastructure instead.
In 24 hours I designed and built a fully interactive, branded portfolio spec for Sant Sudo — a premium longevity supplement brand inspired by the Blue Zones of Ikaria, Greece and Okinawa, Japan. Every deliverable was built around their exact job description, their tool stack, and their brand story.
What I built:
→ AM Formula Landing Page — high-converting lead capture page with Blue Zone origin storytelling, email capture, and founding member offer
→ AI Content Engine System Map — 4-phase short-form content system with AI tools mapped at every node (Make, ChatGPT, CapCut, Notion) and 90-day KPIs tied to their 5K customer goal
→ Klaviyo Email Retention Architecture — full Welcome Series + Post-Purchase Sequence with conditional splits, LTV targeting, and replenishment timing built around their 30-serving supplement cycle
→ Full Funnel Architecture — end-to-end growth map with market research, influencer strategy (LinkedIn, micro, UGC), wellness center partnerships, gifting/PR program, and a budget-flexible engagement framework
→ Sample Content Testing Tracker — weekly performance log with hook format leaderboard and scale signal flags
Stack used: Shopify · Klaviyo · Make · Zapier · ChatGPT · CapCut · Notion · GA4 $11,400 raised in 12 Days— Digital Campaign for Salud y Paz
Served as Resource Coordinator for International Hands in Service/Salud y Paz in Camanchaj, Guatemala (Mar 2015 - Mar 2017), leading fundraising campaigns, donor outreach, and operational systems for a child sponsorship program serving indigenous Mayan children.
Flagship campaign: 12 Days 4 The Love of Children
Designed and executed a 12-day integrated Facebook and Mailchimp campaign to generate child sponsorships for Colegio Susanna Wesley's pre-kindergarten program. Managed the full campaign lifecycle including strategy, email copywriting, audience segmentation, social promotion, progress updates, and results reporting.
Organizational campaign results (12 days):
+ $11,400 in new sponsorship commitments
+ 23 sponsorship areas funded
+ 12 pre-kindergartners sponsored (5 fully, 7 nutrition/hygiene, 1 medical/dental)
+ 8 new child sponsors acquired
Personal support fundraising (2-year commitment):
+ Raised $22,000+ in personal support donations through targeted donor outreach and stewardship
+ Secured two round-trip airline tickets ($1,500 value)
Operations and program development:
+ Redesigned sponsorship program structure in collaboration with Executive Director and Board Chair
+ Developed master supply lists and team logistics documentation for mission team coordination
