Projects using Google Analytics in AnaheimProjects using Google Analytics in AnaheimCar Show Calendars is a full automotive event platform I’ve helped shape from the business, product and user-experience side. My work has included platform strategy, promoter and customer workflows, event registration, ticketing, ecommerce, merchandise, pricing, UX testing, feature planning, marketing and ongoing improvements.
I work closely with developers to define how the platform should function, identify problems, test real user flows and turn business needs into practical features. The goal has always been to create a system that works for promoters, participants and car enthusiasts — not just a website that looks good. I created four campaign scenarios covering an eCommerce product launch, local-business Meta lead generation, Google Ads and local search, and a full-funnel eCommerce advertising strategy. Each concept was built around a different customer journey, from first discovery and engagement to enquiry, purchase, retargeting and retention.
The work demonstrates my approach to connecting strategy, audience targeting, content, paid advertising, landing-page experience and conversion tracking into one coordinated marketing system. Rather than focusing on vanity metrics or simply running ads, the goal is to make every campaign element support a clear business objective.
All campaign dashboards and brands shown are portfolio concepts created to demonstrate strategy and execution 
