Unique Branding & Web Design Solutions
Kajabi Expert | Growth Hacker | 10+ year experience
Kajabi Expert | Growth Hacker | 10+ year experience
Simone Boogers is an artist based in The Netherlands, and her work doesn’t whisper, it demands attention.
She creates bold, striking paintings, hosts immersive workshops, and is constantly expanding her creative world.
When she told me she was ready to scale and refresh her website, one thing was crystal clear, it had to feel Black & Neon.
No overthinking. No compromises. Just impact.
And this is exactly where that vision landed.
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Dogs at Work: An Interactive Learning Page for Kids
Short description
A playful, modern learning page that teaches children about 25 dog breeds and the jobs they were bred for. It includes filters, a size line-up, favourites and a built-in quiz.
Overview
Dogs at Work is a self-initiated concept project. It explores how educational content can feel like a product people want to use, instead of a page they scroll past. The subject is simple and kid-friendly: why do dog breeds look so different? Each breed was shaped by the job it was bred for, from herding sheep to pulling sleds to rescuing people in the snow.
The challenge
Educational pages for kids often fall into one of two traps. Some are text-heavy and dull. Others are so busy that the learning gets lost. I wanted to prove that a learning page can be clean, modern and genuinely fun, while still teaching real facts in a clear structure.
My approach
I started with the content structure before the visuals. Instead of listing breeds alphabetically, I grouped them by job: herders, retrievers, super sniffers, guard dogs, sled dogs, diggers, rescuers, cuddlers and speedsters. That one decision turns a list of facts into a story kids can follow and remember.
For the design, I chose a modern, Framer-inspired look: bold oversized typography, bento-style blocks, a floating pill navigation and soft gradients. To keep it warm and child-friendly, I paired that clean system with illustrated dog faces, rounded cards and small moments of motion.
Key features
Filter by job: a segmented bar lets kids explore one type of work at a time.
Breed cards: each card shows where the breed comes from, what it does, a “Did you know?” fact and a shoulder-height ruler in centimetres.
Favourites: kids tap a heart to save the dogs they like most.
From small to tall: all 25 dogs side by side, sorted by height, from the Chihuahua to the Kangal.
By the numbers: a bento grid of memorable facts, such as the Greyhound’s top speed of almost 70 km/h.
Built-in quiz: six questions with instant feedback, a progress bar and a “bones” score that rewards every right answer.
Design decisions
Structure as learning: grouping by job gives every fact a reason to exist.
One bold moment per section: each section has a single focal point, so the page never feels cluttered.
Accessible by default: it is fully responsive from phone to desktop and supports light and dark mode. It is keyboard-friendly and respects reduced-motion settings.
Real units, real facts: heights and speeds use real measurements, so the page teaches, not just entertains.
What this project shows
This concept reflects how I approach course and learning experiences for my clients. The same principles apply to a course sales page, an interactive lead magnet or a lesson inside a course. Structure the content so it sticks, design it so people want to stay, and add small moments of interaction that make learning feel rewarding.
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Chronic illness has already stolen enough of your life. It doesn’t need your social calendar too.
This is Plan-ISH, my submission for the @Base44 Challenge on @Contra. A FREE app for people with an invisible chronic illness who are sick of choosing between having a life and spending the next week recovering from it. I built it with Base44, step by step: design, planner, automations and voice.
I’m living this myself. I know what it’s like to want to do something completely normal, like a dinner, a wedding or Christmas, and first have to calculate whether my body can handle it. Sometimes you just stop making plans. Not because you don’t want to go, but because the aftermath feels like too much.
Sometimes I just want to go to a bloody dinner and have a good time. So I built Plan-ISH.
What it does:
➔ Plans the days before, the event itself and your recovery afterwards, around the energy you actually have
➔ Helps you ask for what you need, and writes the awkward message to the host
➔ Works with your voice, because some days typing is an Olympic sport
➔ Turns your symptoms into one clear page for your doctor
➔ Sends reminders and check-ins on its own
➔ Has a low-light mode for migraine days, and comebacks for every “but you don’t look sick”
Will it guarantee you won’t have a flare-up? Absolutely f*cking not. But it can help you prepare better, respect your limits and actually enjoy the things you love.
We deserve more than managing our illnesses. We deserve to live.
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Building a website with a corporate touch — it had been a while since I’d worked on a project like this, and I absolutely loved it!
The client came prepared with a clear branding guide, strong copy, and a clear vision of what they wanted. And honestly, that makes such a difference.
Within just 3 weeks, I had the entire website and platform fully set up and ready to sell.
Front end? Done.
Back end? Done.
Full customer journey? Done.
This was such a lovely project to work on, and everything came together so smoothly. Not because building a complete website and platform is always “easy,” but because the client gave me everything I needed from the start.
Clear direction. Clear branding. Clear copy. Quick feedback.
It meant I could focus on what I do best: taking all those pieces and turning them into a polished, functional platform that’s ready for business.
And when the review rounds are a breeze? Even better.
What I did for this project:
- Built and designed the 10-page website
- Set up the Kajabi Coaching Products
- Created and customized the checkout pages
- Set up and branded all essential system pages
- Connected the front-end website with the back-end systems
Made sure the entire platform was fully functional and ready to sell
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Graphic designer focused on artistic expressions.
Graphic designer focused on artistic expressions.
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