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Cover image for Coco Lab - Shopify Ecommerce
Coco Lab - Shopify Ecommerce Growth & Facebook Ads Strategy Coco Lab is a health-focused ecommerce brand that needed a more structured approach to reaching potential customers and improving their digital marketing performance. I helped develop a Facebook advertising strategy focused on audience targeting, campaign organization, and customer acquisition. What I worked on: • Facebook Ads campaign structure • Audience research and targeting strategy • Customer acquisition funnel planning • Ad optimization recommendations • Performance tracking and growth insights Growth Focus: The strategy was built around reaching health-conscious customers, improving campaign organization, and creating a clearer path from ad discovery to product purchase. Performance Tracking: Used Shopify analytics and sales data to monitor ecommerce performance, identify growth opportunities, and make informed marketing decisions.
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