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AI Video Editor & Automation Builder | n8n, Make.com
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AI Video Editor & Automation Builder | n8n, Make.com
Ecommerce Growth & AI Automation Specialist
New to Contra
Ecommerce Growth & AI Automation Specialist
Cover image for Millstream Fencing Supplies — AI-Powered E-commerce & Busine...
Millstream Fencing Supplies — AI-Powered E-commerce & Business Management Platform (Concept Demo) Overview I came across a Facebook post from a local fencing supplier looking for someone to build an e-commerce website. Instead of sending a portfolio or proposal, I challenged myself to build a complete working demonstration tailored to their business. The goal wasn't simply to create a website—it was to show how technology could streamline their sales process, automate operations, and improve the customer experience. The Challenge The business wanted a website that would allow customers to: Browse fence panels, sheds and related products Select product sizes and quantities Place orders and make secure online payments Request delivery and installation Provide customer and delivery information Work seamlessly across mobile, tablet and desktop devices Be easy for staff to manage and update Behind these requirements was a larger business problem: too much time spent handling enquiries, creating quotes manually, coordinating deliveries and managing customer information through messages and phone calls. My Solution Rather than building a standard e-commerce website, I designed a modern, mobile-first ordering platform paired with a complete business management dashboard. The result is a digital platform that allows customers to order products online while giving staff a central place to manage the entire business. Customer Experience The customer-facing application includes: Responsive, mobile-first interface Modern product catalogue Product configuration with size and quantity selection Shopping cart and streamlined checkout Delivery and installation request options Customer enquiry and quote forms Project gallery Customer reviews Contact and support pages The interface was designed to be simple, intuitive and easy to use on any device. Business Management Dashboard Alongside the customer website, I developed a complete internal management system that enables staff to oversee daily operations from one place. Dashboard Overview Live business metrics Revenue tracking Orders overview Pending quotes Deliveries Installation schedule Interactive charts and reports Order Management Complete order lifecycle Status tracking Customer timelines Order details Payment tracking Quote Management Quote creation Quote status management Convert quotes into orders Customer follow-up workflow Customer CRM Customer profiles Contact information Order history Quote history Notes and communication tracking Product Management Product catalogue Pricing management Categories Inventory-ready structure Delivery Planner Delivery scheduling Drag-and-drop planner Delivery status management Installation Management Installation scheduling Team assignments Photo uploads Job completion tracking Review Management Customer review moderation Featured reviews Approval workflow Reports & Analytics Revenue reports Order trends Business insights Operational reporting Technology The platform was built using Base44 as a rapid application development platform, enabling a fully connected front-end and back-office experience with realistic demo data and a functional database. Outcome The final product demonstrates how a traditional local business can benefit from modern digital tools that go beyond a simple website. Instead of creating an online brochure, the platform functions as a complete business operating system—helping reduce manual administration, improve customer experience, centralize operations and support future growth. This project showcases my approach to solving business challenges with thoughtful product design, automation and modern web technologies.
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Cover image for Transforming a Local Brick-and-Mortar Shop
Transforming a Local Brick-and-Mortar Shop into a Premium Digital Showroom Project Overview Client: Coastal Homewares (Speculative Concept) Role: Web Developer & UI/UX Designer Tech Stack: Lovable, React, Tailwind CSS Project Type: Bespoke Retail Catalog & Local SEO Optimization The Problem: High-Ticket Artisanal Products Lost in a Social Media Feed Coastal Homewares is a beloved physical boutique in Withernsea specializing in premium, hand-carved teak wood sculptures and rustic home decor. Their unique, high-ticket items (ranging from £100 to over £200) were being marketed solely through Facebook updates. While they built an incredibly warm local community, this approach presented major sales limitations: The Chronological Trap: Facebook feeds are chronological. Premium, high-ticket stock like custom teak stags and bears would quickly bury down the feed, making it impossible for new customers to browse active inventory. Friction for Regional Buyers: Customers travel from over an hour and a half away (from cities like Wakefield) to visit the shop. Without a centralized digital catalog, out-of-town buyers had no way to verify stock availability before making the long drive. Perceived Value Disconnect: Low-resolution social media posts failed to showcase the intricate, premium craftsmanship of teak wood, missing out on higher-intent online buyers. The Solution: A Warm, Coastal Digital Showroom To elevate their brand and broaden their regional footprint, I built a highly visual, responsive catalog prototype using Lovable. The design seamlessly merges the warm, welcoming community feel of their physical shop with a high-end digital shopping experience. Key Features Implemented: Artisanal Visual Grid: Developed a clean, modern catalog showcasing their flagship products (such as teak peacocks, bears, and buddhas) with clear pricing and clear calls-to-action to reserve items. "Meet the Regulars" Social Proof Integration: Designed a dedicated community feature spotlighting real photos of happy customers with their purchases, translating their offline local charm directly to the web. Streamlined Reservation Funnel: Built a "Message to Reserve" system. Because these are unique, one-of-a-kind hand-carved pieces, a simple reserve-and-collect workflow is far more effective and less logistically complex than full e-commerce checkout. Local SEO & Location Hub: Created a highly visible "Find Us" section featuring interactive map placement, parking details, and easy-contact coordinates to drive physical foot traffic. The Results & Impact Expanded Regional Footprint: Optimizing the site for search terms like "Bespoke Teak Carvings Yorkshire" and "Hand-carved garden decor Withernsea" allows them to capture high-intent buyers searching Google across the UK. Frictionless Inventory Browsing: Customers can view the entire available range in one click rather than scrolling through months of social media updates. Reduced Drop-Offs: By giving regional visitors a way to quickly inquire and reserve items before they visit, the site directly reduces travel friction and secures high-ticket deposits faster. "I bridge the gap between brick-and-mortar charm and modern web design. For boutique retailers with highly visual, unique stock, I create custom catalogs that build trust, celebrate community, and turn social media viewers into paying local visitors."
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