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Cover image for ABOUT THE PROJECT ISME (Institut Supérieur
ABOUT THE PROJECT ISME (Institut Supérieur des Métiers de l'Éducation) is a training institute dedicated to the development and enhancement of educational practices. Its core mission is to provide a reliable, demanding, and structuring framework to support teachers with method, clarity, and benevolence. THE GOAL & AMBITION  The challenge was to design a brand identity that strikes a very specific and essential balance: it needed to feel institutional without being rigid, serious without being distant, and highly structured while remaining accessible to its audience. THE SOLUTION & EXECUTION  We crafted a visual identity that embodies academic excellence and approachability. The design system leverages clean typography and a strong, recognizable logo that anchors the institute's authority. The use of a deep, professional color palette (notably the striking green) reinforces trust and reliability, ensuring the brand commands respect while remaining welcoming for educators. DELIVERABLES - Brand Strategy & Positioning - Visual Identity & Logo Design - Institutional Branding
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