Forget Figma, AI is the new Design tool When I joined Booking.com back in 2019, coding wasn’t a nice-to-have for UX designers, it was required. You simply couldn’t get hired at Booking.com without it. At the time, that felt like an outlier, almost extreme.

Six years later, it’s becoming the norm. Companies like Linear, Vercel, Cursor, and XAi have been quietly rewriting the designer job description and hiring “design engineers”. They want designers who can build and ship, not just push pixels.

I've been building websites for years. Agencies, freelance, now my own studio. We went from fully manual work to actually useful AI tools, and let's be real: it speeds things up and makes you more efficient. That's the value, nothing more. What no AI can give you, even as designers and devs get told they're cooked every other week 😆, is taste. Years of real practice, hard decisions on real projects, the eye that tells you something is off before you can explain why. That's not something you prompt your way into. Use AI, get more efficient with it. Just don't expect a couple of prompts to give you a top-grade website. That still takes a human who actually knows what they're doing.

Agreed 1000%!