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Duygu Ulutürk's avatar
Duygu Ulutürk
İstanbul, Turkey
Marketing Consultant | Creative Strategy & Digital Growth
6
Followers
Marketing Consultant | Creative Strategy & Digital Growth
Cover image for NESCAFÉ | Redvolution (#KahveniAlGel) Sr. Digital
NESCAFÉ | Redvolution (#KahveniAlGel) Sr. Digital Communications Manager @4129Grey Grand Prix – Facebook Creative Awards (Cannes 2015) I served as the Sr. Digital Communications Manager for Nescafé’s "Redvolution" campaign, which successfully bridged the gap between digital social circles and real-life connections. The heart of the campaign, #KahveniAlGel, featured 33 documentary-style videos following "local hero" Erdem as he surprised long-lost Facebook friends with two cups of Nescafé and a GoPro. My role involved overseeing the social media management for Nescafé throughout the entire campaign, ensuring the narrative of genuine connection resonated across all platforms. The project’s innovative use of the Facebook platform to drive real-world action earned us the prestigious Grand Prix at the 2015 Facebook Creative Awards.
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Cover image for Akbank | The Legendary Journey
Akbank | The Legendary Journey Campaign Turkish people are renowned for their passion for football, and the World Cup carries profound emotional weight for the nation. In 1950, Turkey qualified for the Brazil World Cup but couldn't attend because the country faced financial constraints. In 2014, Akbank launched "The Legendary Journey" to fulfill a 64-year-old dream. We reached out to the last two surviving members of the 1950 team, Bülent Eken and Erol Keskin, to finally take them to Brazil. I was responsible for the social media management of this project. The campaign film was watched over 6 million times, the website reached 273.000 people, and we became a worldwide trending topic. Beyond the emotional impact, the project delivered tangible business results, driving an 18% increase in card applications.
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Cover image for Epic Games | Fortnite: "Shadow
Epic Games | Fortnite: "Shadow Play with Streamers" For the launch of the Hacivat outfit in Fortnite, we brought the centuries-old Turkish shadow play tradition, Karagöz & Hacivat, to a modern digital platform for the first time. As the Business Development & Influencer Marketing Manager at Multiplayer, I orchestrated the collaboration between Epic Games and four of Turkey’s top gaming influencers: Pintipanda, Wtcn, Videooyun, and Enis Kirazoğlu. The campaign featured a live Twitch broadcast where traditional puppets were custom-designed to resemble the influencers, blending cultural heritage with gaming culture. The project achieved a significant milestone with 57,000+ peak concurrent views and 35,000+ unique viewers, successfully bridging the gap between tradition and the new generation of gamers.
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Cover image for ASUS ZenBook | "Just Like
ASUS ZenBook | "Just Like You" Digital Campaign Inspired by the "Zen" philosophy, the ASUS ZenBook series launched a captivating digital media campaign to introduce its latest premium models. Developed by the Sesliharfler agency, the commercial follows the rhythm of a modern woman's busy day, highlighting how the ZenBook serves as the ultimate premium companion. As the Social Media Director and a member of the creative team, I contributed to the campaign's digital strategy and creative execution. The film effectively pairs a dynamic musical score with the series’ sleek features, culminating in the powerful and relatable tagline: "Just Like You."
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SARE SERER's avatar
SARE SERER
İstanbul, Turkey
Social Media Manager | Instagram & TikTok Pinterest Content
5.0
Rating
7
Followers
Social Media Manager | Instagram & TikTok Pinterest Content
Cover image for Archival Social Media Manager for IG and FB
Archival Social Media Manager for IG and FB
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Cover image for Social media coordinator
Social media coordinator
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Cover image for Social Media Manager For Amsterdam Textile Show
Social Media Manager For Amsterdam Textile Show
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5
Cover image for Social Media manager and Community management for Sanicat
Social Media manager and Community management for Sanicat
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5
Facebook(1)
Aysu Caglayan's avatar
Aysu Caglayan
İstanbul, Turkey
Expert Social Media Manager & Canva Designer
Expert Social Media Manager & Canva Designer
Cover image for WOISS
WOISS
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5
Cover image for HUMANERA: Comprehensive Social Media Management for Recruitment
HUMANERA: Comprehensive Social Media Management for Recruitment
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5
Cover image for Glambils: Expert Social Media Management for a Fashion Brand
Glambils: Expert Social Media Management for a Fashion Brand
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