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Cover image for Pointloom: 30-second SaaS launch film
Pointloom: 30-second SaaS launch film (concept, code-rendered) A 30-second launch film for a fictional SaaS product that turns messy field survey points into a clean site map. Hook, problem, product reveal, the app doing the work, a measurable payoff and a call to action: the classic launch structure, built as UI motion rather than a screen recording. Kinetic type, beat-synced camera punches, a 3D-tilted app window, glowing linework, and a 120 BPM soundtrack synthesised in code (no stock music). Pointloom is not a real product; the brand, UI and numbers were invented for this concept. Direction and QA by me; the animation was built with AI assistance and is fully code-rendered (HTML/SVG, headless browser, FFmpeg), so every frame is reproducible and quick to revise for your own product.
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