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Bernice Ebenezer
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Gilbert, USA
Webflow Websites Built for Growth & Conversions
$25k+
Earned
11x
Hired
5.0
Rating
229
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Webflow Websites Built for Growth & Conversions
6
Joshua Tree Senior Living Website Development
1
6
40
0
Brand Strategy, Logo and Webflow Website Development for IIMH
0
1
5
ICTIM Brand Refresh — From Generic to Clinical The Irish College of Traditional and Integrative Medicine needed its visual identity to match the institution it actually is. Academically rigorous, clinically grounded, and accredited. The original palette of navy and amber gold read as informal and inconsistent with the repositioning the brand needed. The new palette centres on Ultramarine as the primary brand colour, with Dark Cyan as a secondary accent. Both colours signal precision and credibility to a healthcare professional audience, replacing the warmer, more casual tones of the original site. Inter was selected as the sole typeface across the site, PDFs, and all brand materials for its legibility and clinical neutrality. A brand guide should be documented covering colour usage, typography, voice and tone, and UI components, giving the institution a single reference point for every future decision.
5
149
8
The IIMH is the professional register for qualified medical herbalists in Ireland. A small organisation, but one with serious credentials and a story worth telling visually. The brief was clear from the start. Clinical authority first. Irish identity second. Nothing that reads as wellness, herbal tea, or alternative therapy. The logo draws on Ogham, the ancient Irish tree script. Written horizontally as it appeared in Irish manuscripts rather than carved vertically on stone. It sits quietly above the IIMH wordmark. The brand is built to live across a professional register site, membership certificates, a Code of Ethics document, and formal correspondence. Every decision made with one question in mind: Would a GP take this seriously? The answer is YES.
3
8
259
Elder Care
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