Dayana Luz
Designer for Websites, Emails & Brand Systems
New to Contra
Dayana is building their profile!
This wasn’t just an email design.
I built the campaign end-to-end (product visuals (AI + Photoshop), visual direction, and copy) structuring each email as a sequence that guides the reader from the first line to the final CTA.
The result is a piece that feels intentional and cohesive, not just another promotional layout.
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40
Cariri Pet Prime was a well-known local business, but their website wasn’t generating clients, so I redesigned the site and built a full performance funnel around it, combining UX, conversion copy, SEO, and Google Ads. Everything was structured to turn search intent into real bookings.
The website stopped being just a presence and became part of a system that brings in and converts new customers.
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45
BMS School needed a website that could turn interest into enrollment.
I designed and built the platform to guide users through the content and make decisions easier, focusing on how information is presented and how users move through the site.
The result is a website that works as part of the school’s acquisition process, not just an institutional page.
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13
I don’t design isolated posts for digital marketing.
I build visual sequences where each frame supports the next, combining product imagery, layout, and copy to guide attention and reinforce the message.
This turns simple content into a campaign that actually communicates and sells.
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28
Skelt faced a common challenge: low demand during winter.
I co-developed a campaign to reposition the product beyond seasonality, using consumer insight and a strong creative direction to keep the brand relevant year-round.
The work combined digital channels, influencer partnerships, and a unified concept, turning a seasonal drop into an opportunity to reinforce the brand.
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20
The challenge wasn’t just designing workbooks, it was making them usable in real learning environments.
I developed a series of materials that organize content, guide attention, and make exercises easier to follow across different levels.
The result is a set of tools that work in practice, not just on paper.
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IPPC Military Academy needed a website that could turn interest into enrollment.
I designed and built the platform to present their programs clearly and guide users through the decision process, making it easier to understand and apply.
The result is a website that supports recruitment, not just presentation.
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11
Void Studios needed a website that could showcase their games and position them as a serious studio.
I designed and built the platform to balance visual impact with usability, making it easy to explore their projects while reinforcing credibility.
The result is a website that supports both visibility and client acquisition.
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