I help startups create products users love.

Increasing user activation
Increasing user activation

Understanding what causes user activation through data analysis and user interviews and improving the onboarding experience to activate more users.

UX Researcher
Product Designer
Product Strategist
Figma

vidIQ - Reducing churn by 15%
vidIQ - Reducing churn by 15%

Understanding the main causes of paid user churn and creating a solution that led to a 15% reduction on paid user churn.

UX Researcher
Product Strategist
ChatGPT

Tiny Courses MVP
Tiny Courses MVP

Working with James, the founder of Tiny Courses, I created the UX for an MVP which he built to validate his idea.

UX Researcher
Product Designer
Product Strategist
Figma