Daniela Gomez
UX designer focused on usability and making dreams come true
I designed the UX/UI for an AI-powered audience intelligence platform that transforms fragmented CRM, product, and behavioral data into actionable audience insights. The experience connects data ingestion, identity matching, psychographic clustering, behavioral signals, and AI-generated recommendations, helping teams understand who their audiences are, identify emerging opportunities, and turn complex data into strategic actions
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Refinery.AI is an AI-powered data refinement platform designed to turn raw, fragmented data into structured, AI-ready datasets.
I worked on the UX/UI and product experience, designing a guided workflow where users can define their objective, choose a refinement template, upload their data, configure a visual pipeline, preview the transformation, and review meaningful insights once the process is complete.
The platform combines complex data workflows with a more approachable experience through predefined templates, visual pipelines, and an AI assistant that helps users understand what they can do with their data.
The goal was to make data refinement feel less technical, more intuitive, and easier to connect to real business outcomes.
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Supply Chain Platform
A UX/UI project focused on making complex humanitarian logistics easier to understand and manage. I worked on simplifying supply chain modeling through intuitive workflows, dashboards, maps, and data visualization, turning a pretty complex system into something much easier to navigate and make decisions with.
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My Portfolio as Product Designer
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