Daniel Furino
SEO blog posts & website copy that rank and convert
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About page copy for a boutique marketing agency that wanted to sound human, not corporate. I built the narrative around a clear point of view and a promise of honesty — trading jargon and filler for personality and trust. About pages are quiet conversion drivers, and this one is designed to make the right clients feel understood.
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Conversion-focused landing page copy for a SaaS invoicing app's free trial. Every line works toward one action — starting the trial. I opened with a benefit-driven headline, translated features into real freelancer outcomes, and stripped out friction with a "no card required" CTA. Written to be A/B tested and optimized for sign-up rate.
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Homepage copy for a local commercial cleaning business whose original site read as a generic list of services. I rebuilt the hero around a single clear promise, replaced feature-speak with the outcomes customers actually care about, and added a low-friction call to action. The aim: turn passive visitors into quote requests.
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A long-form SEO blog post for a B2B project-management SaaS, targeting the high-intent keyword "how to reduce project delays." The goal: rank for a problem the ideal customer is actively searching, while subtly showing where the product fits. I led with a relatable pain point, kept the tone practical and authoritative, and structured it as a scannable, list-driven guide built to hold attention and earn the click.
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