Asli Dane - Brand Designer | ContraWork by Asli Dane
Asli Dane

Asli Dane

Brand & packaging designer for food, beauty, and CPG brands.

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Singapore

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Singapore

Cover image for The packaging system extended to
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The packaging system extended to digital. The color and character mapping I designed for the physical packaging carried through to the brand's e-commerce experience, keeping the variant logic consistent across shelf and screen.
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The variant system at work. Drinking Chocolate pouches (Pure, Orange, Ginger, Dark, Mint) and Love Bites box (Almond, Hazelnut, Double Chocolate), each with a unique flavor-to-color character mapping while the packaging structure stays consistent. Designed to be instantly recognizable as one family on shelf.
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The packaging in context. Love Bites single-serve and Drinking Chocolate pouch, both part of the 12-SKU system I designed. Each product line has its own character (the eyes) while sharing the same visual language across the range.
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Cover image for Packaging system design for Puremelt
Packaging system design for Puremelt Chocolate. Designed the packaging system and variant rules for a 12-SKU organic chocolate line (Love Bites + Drinking Chocolate), working with the Creative Director. Co-developed flavor-to-color mapping, built a reusable component library, and delivered press-ready dielines and pre-press files. The brand is stocked in specialty retailers across Australia.
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