Asli Dane - Brand Designer | ContraWork by Asli Dane

Asli Dane

Brand & packaging designer for food, beauty, and CPG brands.

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Singapore

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Singapore

Cover image for The packaging system extended to

1 Collaborator

The packaging system extended to digital. The color and character mapping I designed for the physical packaging carried through to the brand's e-commerce experience, keeping the variant logic consistent across shelf and screen.

The variant system at work. Drinking Chocolate pouches (Pure, Orange, Ginger, Dark, Mint) and Love Bites box (Almond, Hazelnut, Double Chocolate), each with a unique flavor-to-color character mapping while the packaging structure stays consistent. Designed to be instantly recognizable as one family on shelf.

The packaging in context. Love Bites single-serve and Drinking Chocolate pouch, both part of the 12-SKU system I designed. Each product line has its own character (the eyes) while sharing the same visual language across the range.

Cover image for Packaging system design for Puremelt

Packaging system design for Puremelt Chocolate. Designed the packaging system and variant rules for a 12-SKU organic chocolate line (Love Bites + Drinking Chocolate), working with the Creative Director. Co-developed flavor-to-color mapping, built a reusable component library, and delivered press-ready dielines and pre-press files. The brand is stocked in specialty retailers across Australia.