Caroline Marta
Independent Multidisciplinary Designer (Brand&Environmental)
Ready for work
Caroline is ready for their next project!
Rare Chemistry Wedding is a personal project created for my own wedding, exploring the idea of “chemistry” as both concept and narrative. The visual direction brings together emotion and detail, shaping a cohesive experience that feels intimate, expressive, and deeply personal.
I led the creative direction and design of the project, developing the identity from the ground up. This included designing the logo and icon system, shaping the overall visual direction, and extending it across styling, decoration, and printed materials. The experience was further translated into a digital invitation website, creating a cohesive journey across both physical and digital touchpoints.
Wedding Identity
2025 - Bali, Indonesia
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status Personal Project / creative director & designer Caroline Marta
illustrator Miko Awangyudha / photographer Retromagis, Sincera Story
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ASND is a Singapore-based coaching and training platform focused on personal and professional development. The brand is built around clarity and structure, translating complex ideas into accessible, human-centered experiences across both digital and physical environments.
I led the brand identity development and art direction, shaping a clear and structured visual language for the brand. The work included designing the identity system, developing key brand applications, and extending the visual direction into environmental and spatial touchpoints such as signage, ensuring a cohesive experience across both digital and physical environments.
Coaching & Training Platform
2026, Singapore
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project under TREEHOUSE STUDIO / art director & copywriter Melanie Lim
/ creative director & brand designer Caroline Marta
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Sensatia is one of Indonesia’s leading natural skincare brands, rooted in Bali and recognized globally for its clean, conscious formulations. Marking its 25th year in the industry, the brand underwent a rebrand—honouring its heritage while evolving towards a more contemporary direction.
I led the development of the brand identity from the ground up, shaping the overall visual direction of the rebrand. This included designing the identity system, developing the packaging framework, and guiding the art direction to ensure a cohesive and elevated brand experience across all touchpoints, including its retail and in-store signage experience.
Natural Skincare Brand
2025, Bali Indonesia
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project under LIFE OF — STUDIO / creative director Lenya Bass / lead brand designer Caroline Marta /
Graphic designer Elizabeth Tania / project manager Naomi Peritz
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Luar Living is a Jakarta-based outdoor furniture brand redefining how people experience outdoor spaces. Built around the idea of “Let’s Go Outside,”
the brand brings a fresh perspective to outdoor living through bold, vibrant collections and a playful, contemporary approach. More than just furniture, Luar Living positions the outdoors as an extension of everyday life — where comfort, social moments, and atmosphere come together.
I led the brand identity development, defining the overall visual direction of the project. The work focused on building a distinctive and flexible identity system, applied across retail and communication touchpoints to create a cohesive and engaging brand experience.
Outdoor Furniture Retail
2022, Jakarta Indonesia
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project under Thinking*Room Studio / creative director Eric Widjaja / art director Ritter Willy Putra / lead brand designer Caroline Marta
illustrator Wanda Almira / graphic support intern Olivia Angelina / copywriter Sasqia Pristia / motion designer Miko Awangyudha, Luky Wiranda
project manager Steven Christian, Audrey Dea
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