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What if Envato launched an EditorialGen?
I built this concept using ImageGen & VideoGen to turn an improvised photoshoot into editorial artwork. 📸
I'd genuinely love to know: Which cover would you actually pick up from a magazine shelf?🤔
#EnvatoChallenge #HumanByDesign
The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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I CREATED A PRODUCT WITH A MORE HUMAN DESIGN USING @Envato #envatochallenge
Instead of relying only on AI, I stepped outside to find inspiration in the real world.
I explored different places, captured my own photographs, studied colors, textures, shapes, and details, then combined those real-life elements into a single product design.
AI can generate images, but it can't replace the experience of discovering inspiration with your own eyes.
Every photo I took became a piece of the final creation, making the product feel authentic, personal, and impossible to recreate through prompts alone.
Envato Tools i used for creating this product:
🔥 Gen Ai
- ImageGen and Styles
- ImageEdit
- VideoGen and Preset
- MusicGen
- Mockup Gen
🔥 Stock
- Photo
- Videos
- Video templates
- Luts
- Music
- Sound Effects
- Fonts
#HumanByDesign #CreativeProcess #Design #AI
AI gave ideas. Human judgment built the brand.
For the Human by Design Challenge, I created Cronut Café; a conceptual bakery brand, to explore how AI can speed up ideation without replacing creative direction.
I used Envato's ImageGen to generate early logo concepts, then relied on my own judgment to refine the logo, typography, colour palette, and visual identity in Adobe Illustrator. Once the brand direction felt right, I returned to Envato to create mockups, also using VideoGen to bring the identity to life through motion.
The biggest decision was knowing what to keep, what to change, and what to throw away.
That's the part of design that will never change 🚀
Thanks @Envato and @Contra for the challenge! 💚
The Cronut Café name and that latte art shot sell the concept before you even read the caption. Good call using ImageGen just for early concepts and pulling it into Illustrator once you had a direction, that workflow keeps the judgment where it should be.
[YT VIDEO] With Envato variants were generated. Human judgment turned it into the real promo campaign. In collaboration with my big br @Yanush Zetea.
For the Human by Design Challenge, we created DABLZ promo, a conceptual bag brand campaign inspired by Berlin nightlife, urban fashion, and rap culture.
Using Envato, we built a lot of video scenes which were transformed into 30-second teaser.
To make a complete promotional campaign we created:
- Posters
- Social content
- Sound design
- Landing page (DABLZ.SITE) - made with Codex help
AI helped us explore scenes and compositions, but the key decision was changing the first concept from a music video into a real product story.
Knowing what to keep, change, and remove made the difference.
Kudos to people from @Envato and @Contra!
fabulous