Collabia - logo design One of my favorite parts of branding is finding the idea that makes everything click. For Collabia, an influencer marketing platform, that idea was collaboration itself.

Instead of relying on an obvious symbol, I integrated the concept directly into the wordmark. The distinctive double "L" flows into a speech bubble, creating a visual connection between the brand name and its purpose: bringing brands and creators together through communication.

From there, every design decision followed the same logic. Bold typography communicates confidence and authority, while the fine outline details introduce balance and flexibility. A monochrome palette keeps the identity timeless and adaptable across digital products, marketing materials, and social platforms.

I also designed a complete logo system, including primary and secondary lockups, icon variations, and usage guidelines, ensuring the brand stays recognizable no matter where it appears.

I believe the strongest identities aren't the loudest ones—they're the ones where every detail has a reason to exist. This project is a great example of that philosophy.

Nice concept 🔥

The brief for this logo was unlike most. The mark needed to communicate what the product does, animate across different AI states, and connect to an industry. AI introduces a new kind of waiting in software. When an agent is thinking or processing, something has to hold the user's attention and signal that work is happening. Most products solve this with a generic spinner. We designed the brand mark to be that loading state, so every time Augie is thinking, the logo is working. We went through a lot before anything clicked. Symmetrical, geometric shapes ended up being the answer because they can shift and animate without losing their identity. The gaps and proportions can change and the mark still reads as one coherent thing. That felt right for Augie, which works across a lot of different surfaces but stays as one coherent system.