Turning a complex concept into a story people can feel. A manifesto video created for a sports ne...Turning a complex concept into a story people can feel. A manifesto video created for a sports ne...
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Turning a complex concept into a story people can feel.
A manifesto video created for a sports neuroperformance brand, combining strategy, storytelling and editing to introduce the brand through emotion rather than explanation.
Logos fail to capture attention in environments where brand feel dictates user engagement.
I built these kinetic typography sequences using After Effects to establish brand recognition. The motion physics map directly to each distinct brand identity, ranging from rigid automotive reveals to fluid typography transitions.
This video perfectly captures the brand's interfaces by defining the foundational motion language developers will deploy for loading states and brand interactions.
Appreciate it! That’s actually a big part of what I was going for — making the experience itself part of the brand. Your DTC work sounds interesting too, would love to see what you’re building.