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A social media strategy analysis exploring how NYX Professional Makeup can increase cultural relevance and Gen Z audience engagement through influencer marketing, community driven content, and platform native storytelling. The project proposes a NYX x Manon campaign centered around ambassador partnerships, promotional campaigns, sponsored creative events, and socially engaging beauty content designed for TikTok and Instagram audiences.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I developed Within Café's refined brand identity and a cohesive packaging system spanning coffee bags, takeaway cups and gelato tubs.
Each piece features bespoke hand-drawn illustrations that bring the brand’s “Elevate Within” philosophy to life, capturing calm, connection and everyday ritual.
A carefully curated palette of deep greens, warm neutrals and soft pastels creates a premium yet welcoming feel, while consistent typography and layout ensure a seamless, elevated experience full of character across every touchpoint.
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Built “BrandForge AI” with ElevenCreative Flows for the Contra x ElevenCreative challenge.
It transforms a simple brand idea into a complete cinematic brand ecosystem:
• Brand identity boards
• Product visuals
• Campaign creatives
• Social media assets
• Packaging systems
• Environmental storytelling
Input:
Just a brand name + short description.
Output:
A fully art-directed visual universe designed to feel like work from a premium creative agency.
Built for creators, marketers, startups, and studios exploring faster ways to develop launch-ready brand systems with AI.
Template link
Try it out and let me know your thoughts!
Great Design
Tomorrow I’ll finally be sharing a new case study for a large award-winning influencer marketing agency based in the US 👀
Definitely one of those projects where I managed to combine a strong visual direction with a very user-oriented experience without sacrificing either side.
I worked on the project as a design lead — building the overall design concept, shaping the final visual direction, and designing both the desktop and mobile experience from start to finish.
A lot of cool details, interactions, and decisions went into this one, and honestly the client’s reaction to the final design result made the whole process even more satisfying.
Full case study drops tomorrow :)
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