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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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The brief was simple. Show a new personalized news feature.
The obvious solution was to show a few clicks in the UI as you choose your topics. Clear, but not very interesting.
So I pulled that moment out of the interface first and turned it into a cloud of topics. You get the idea before you even see the product, then the video drops you back into the real UI and shows where it lives.
I really like these tiny decisions. The feature stays the same, but it feels easier to get and a lot more fun to watch.
Pulling the topic cloud outside the UI makes the feature instantly clearer.
meet the insta-grid of a project i've been working on for a bit now! @Keia . has been a fabulous help in solidifying the direction of this fictional brand, & i'm so psyched to refine its original concept for one of my first-ever case studies. coming soon!
Aawww love it
The Clarify, Mobilize, Align framing gives this deck a clear narrative spine, Deep. Practical thinking, measurable progress is a message that will land in any boardroom. A minimalist approach makes the authority of the content stand out.