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Mivov Dijital Marketing Agency Logo, 2024
A digital agency named after a cat. 🐾For Mivov, I didn't add a mascot, I found one hiding inside the name. The second "o" in "mivov" curls into a seated cat: ears, body, tail. One idea, carried across the whole brand.
"We came to paw the digital."
A 2024 project from my own work, just added to my refreshed portfolio. Brand identity is what I do, let's build yours.
The hidden cat in the second 'o' is the kind of logomark detail that holds up forever. You didn't force it either, it came from actually reading the name, which is exactly how those ideas should work.
Really clean and confident work. Love it.
That hidden cat in the typography is pure genius! 🐾 Building an entire identity around an organic detail in the letters is top-tier logo design. Love the tagline too! Paw Paw Paw 🐈⬛
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The concept that didnt make it through the selection process but majority of the brand language, imagery and the visual identity system were adopted and harmonized with the selected one to create one unity and expand the entire design system.
The logo features a modern, intelligent logomark built around a three-phased star symbolizing curiosity, signal throught the noise, and transformation. Constructed from sharp vertical lines with varying stroke weights, it creates a subtle optical illusion that reflects the brand’s core idea of clarity emerging from complexity. The three phases are conceptually tied to the brand name - Ctrl, Shift, and the final outcome: taste. This is paired with a confident, taste-led wordmark blending script and serif typography to spark intrigue and character.
The overall identity is editorial, bold, and creative-first slightly irreverent yet refined. It is opinionated rather than instructional, community-driven and culture-forward, designed to feel like a living platform rather than a one-off campaign.
The visual system combines pitch-black foundations with shades of grey, accented by subtle color tints, glowy gradients, grainy 3D elements, visual distortions, and futuristic AI-generated imagery, creating a rich, expressive language for rooms filled with artists, technologists, and builders.
You can see full project here
You can see the final selected direction.
Thanks for the feedback in advance, much appreciate your support.
wow, the visual identity is absolutely flawless. this work is fire! 🔥
Excited to share something I've been building.
Together with two incredibly talented designers, I co-founded Volunge Collective, a creative studio focused on branding, packaging design, 3D visualization, and product photography.
Our goal is simple: help product brands stand out through thoughtful strategy, distinctive design, and world-class visuals.
Take a look - volunge.co
If you're working on a product brand or know someone who is, let's connect.
Packaging + 3D viz is a strong combo for product brands right now. Congrats on the launch, the focus is clear and that always helps when you're getting the first clients through the door.
I've been exploring two identity directions for USPSA, both anchored in American strength and competitive power. But they tell very different stories.
🏆 Concept 01 (Dynamic Wings)
🎯 Concept 02 (Shield Authority)
Vote below and tell us what resonates: Do you want motion and aggression or authority and tradition? 👇
11 voted
50%
11 voted
50%
22 votes
Closed
Going with Shield Authority. For a competitive shooting sport like USPSA, the shield reads instantly as official and credible, especially at smaller sizes on jerseys or patches. Dynamic Wings has energy but feels closer to a lifestyle brand than a governing body.
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