Choosing Music That Supports Product Video Clarity and FlowChoosing Music That Supports Product Video Clarity and Flow
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Shantanu's avatar
Shantanu Sahay
• Nov 3
Choose the music after you know what your product video needs to explain.
A calm booking flow needs room for the viewer to follow the cursor and read the confirmation. A fast product launch can use a stronger beat, with movement timed to the moments you want people to notice.
If there is narration, test the mix with the words. You should be able to follow the explanation without straining, and still hear the music in the pauses.
Before the edit starts, share the customer action you want to show, the footage you have and where the video will run. Add a music reference to explain the mood, and make sure the final track has the right commercial licence.
I build websites, apps and product videos for small brands. Project enquiries: hello@shaanbuilds.com.
Motion Design
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