The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Welcome to the Club
UX/UI Design · Shopify Ecommerce
Welcome to the Club is a premium Shopify ecommerce designed for a fashion brand looking to create a refined online shopping experience that reflects its identity while remaining intuitive, responsive, and conversion-focused.
The project covered the complete design and implementation process—from initial discovery sessions to a fully functional Shopify storefront—delivered in approximately three weeks.
Every interaction was designed to balance editorial aesthetics with usability, ensuring customers could browse collections, explore products, and complete purchases effortlessly across desktop and mobile devices.
The Challenge
The goal was to transform the brand into a premium digital shopping experience without relying on generic ecommerce templates.
The website needed to communicate the brand's personality while providing a seamless customer journey, scalable architecture, and an optimized shopping experience.
My Role
I was responsible for the project from end to end, including:
Discovery & Kick-off Workshops
UX Strategy
Information Architecture
User Flows
Wireframes
UI Design
Responsive Design
Shopify Store Implementation
Design Validation
Quality Assurance before Launch
Design Process
Discovery
Understanding the business, target audience, product catalog, and brand positioning.
UX Strategy
Defining navigation, collections, shopping flow, and the overall customer journey.
UI Design
Designing a clean editorial interface focused on usability, readability, and premium visual storytelling.
Validation
Reviewing prototypes with the client, gathering feedback, and refining the experience before development.
Development
Building the ecommerce using Shopify, ensuring responsiveness, accessibility, and performance across devices.
Deliverables
Responsive Ecommerce Website
UX Research
Information Architecture
Wireframes
High-Fidelity UI
Shopify Development
Product Pages
Collection Pages
Cart & Checkout Experience
Mobile Optimization
Launch-ready Website
Tools
Figma
Shopify
Lovable AI (to accelerate frontend implementation while maintaining design consistency)
Timeline
3 Weeks
Week 1 — Discovery & UX Strategy
Week 2 — UX/UI Design & Validation
Week 3 — Shopify Development & Launch
Live Project
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
retrofuturism
Share your favorite designs from the past exploring the distant future. Or your own take on the aesthetic 🚀
halftone
Dots. Texture. Grain. Let's see your designs using the halftone technique.
Midjourney
Creatives are showing off what they're making with Midjourney.
colorgrade
Video editors sound off: How do you enhance the mood of your video in color grading?
Related posts
Brilliant Work
DONT MISS THIS ONE:
I've spent the last few weeks building something I've wanted to finish for a while and add new skills to my pipeline while working on the project: a cinematic, terminal/HUD-style interface for a fictional tactical operations system, entirely in the browser. (I believe this might be a really good solution to run some type of motion projects during filmmaking time directly on the visible probs)
Here are some details: Behind a simulated boot sequence (fake network handshakes, IP auth, animated logo reveal) sit four consoles:
→ STATICPEN: a satellite recon view with live target tracking that shifts from optical to thermal scan on inspection
→ SILENTPEN: a ground tactical console with four switchable sensor modes: Direct, Lidar, Heat Scan, Ghost
→ SEERPEN: the deep one. A real 3D globe (Cesium) rendering 26 live/static intelligence layers, conflict zones, ship traffic, flight tracking, GPS jamming, orbital satellites, paired with a live news feed and a local-LLM "analyst" that reads the map context and can act on it through chat
→ STRATUM: locked for now. Select it, and the system denies you clearance and logs the attempt. A dead end on purpose.
Design-wise, the goal was to make it feel like a live system, not a mockup; every terminal readout, scan line, and boot log is actually animating in real time, not a static screenshot dressed up to look busy.
Designed fully in Figma, first run and perfected on a local server and moved to GitHub with some changes to able to fit the webpage format. It was built with React 19, TypeScript, Vite, Tailwind v4, Cesium, and a small Express backend aggregating real news and live layer data.
While I've FE skills, they were limited in most cases; I've tried a new MCP server system inside Figma, and with VSC and Claude, I was able to pull out my design, put more detailed meaning to it and run it fully with interactions. While I'm against the ML systems to some degree, my approach is to use that as a tool to solve my technical problems. And my design project became a fully functional project. I believe designers will evolve their mindset to create more valuable products with more extensive tool options.
Let me know what do you think =)
Full case study on Behance: https://lnkd.in/dNd_PRqu
Live demo: https://lnkd.in/d2cp9mcN
Amazing! Great Work! 👍
Smart Electric Toothbrush Mobile App UI
mobileappdesignelectrictoothbrushAI Agent DesignerProduct DesignUI DesignAdobe XDFigmatoothbrushmobileappui
